/home/leansigm/public_html/components/com_easyblog/services<title>Big Data Empowers Customers</title>
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	<h1>Big Data Empowers Customers</h1>
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			<span class="post-date">Jun 30</span>

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				Posted by <a href="/forum/user/431-nitin-sinha">Nitin Sinha</a>				in <a href="/resources/sigmaway-blog/analytics">Analytics</a>			</span>
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	<p><span style="font-family: Calibri, sans-serif; font-size: 13.3333330154419px;">Digital privacy is dangling on the edge of the cliff as public cynicism has always been high. To battle this, there has been innovation in Big Data: Customer Empowerment. Usage-based insurance (UBI) programs can allow people to trade in their personal data in a transparent market transaction. Companies thus have data owners that are treated based on their data, thereby increase brand satisfaction and reaping larger profits. A survey hinted that half the consumers in U.S., U.K. and Australia are alright to share personal data in exchange for product/service incentives. Drivers of automobiles can now track their driving behavior with sensors that calculate personal driving profiles that are then factored into their auto insurance. Read more at:&nbsp;</span><a href="http://techcrunch.com/2015/06/29/the-latest-big-data-innovation-is-consumer-empowerment/" target="_blank" style="color: purple; font-size: 14.6666669845581px; font-family: Calibri, sans-serif;">http://techcrunch.com/2015/06/29/the-latest-big-data-innovation-is-consumer-empowerment/</a></p></div>

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		<a href="/blog/tags/big-data-analytics">
		<span itemprop="keywords">big-data analytics</span>
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		<a href="/blog/tags/customer-empowerment">
		<span itemprop="keywords">Customer Empowerment</span>
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		<a href="/blog/tags/usage-based-insurance">
		<span itemprop="keywords">Usage Based Insurance</span>
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		<a href="/blog/tags/personalized-services">
		<span itemprop="keywords">personalized services</span>
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