In order to make management decisions, all companies in various industries work on large transactional data. For example: healthcare, retail, pharmaceuticals and so on. Some of the benefits big date provides:-
1. Big data analytic makes operations more efficient and frequent.
2. It appreciates the quality of services by analyzing the whole data and not just sample subset. As a result, the companies make more precise decisions.
3. Marketers target the right customers using big data. Through focusing on data based strategies
4. It gives an opportunity to new companies because they can analyze the existing industry data.
5. It also gives a competitive edge to those companies who use it decision making.
To read more: http://timesofindia.indiatimes.com/tech/it-services/How-Big-Data-is-changing-the-way-we-do-business/articleshow/50417589.cms