Many a times we have observed companies quote data to support an argument to a statement. This however has been detrimental to the rise of data in general. How? Let us give an example. According to research it has been found that 2.5 quintillion bytes of data are created on a daily basis. Though that is a quintessential amount of data generation, but it is all the more astonishing to learn that 90% of this existing data has been already created in the last two years. The point is Big Data might be a huge hype in the industry, but the intelligent leaders should understand, that it is not the end-word. Big Data should be intelligently crafted with business strategies to provide desirable results.
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