With IoT becoming the norm rather than the exception, there is an overwhelming amount of customer data at the disposal of companies. But with huge data comes huge challenges. The challenge of combining, cleaning and shaping data before the analysis. Cari Jaquet, vice president of marketing at Paxata, in a special guest feature in Inside Bigdata talks about why data preparation solutions are important to make data more consumable. According to a recent Gartner report, it has been advised to use simple data preparation tools to first, save analysts time and second simplify the task of data preparation from diverse sources. For a deeper insight into data preparation follow the link http://insidebigdata.com/2015/06/19/data-preparation-the-key-to-unravelling-the-big-data-opportunity/