/home/leansigm/public_html/components/com_easyblog/services<title>Digital Marketing and Analytics: Another Insight</title>
<script type="text/javascript">
window.print();
</script>
<div id="blog-title">
	<h1>Digital Marketing and Analytics: Another Insight</h1>
</div>

<div class="title-wrapper no-avatar">
	<div class="meta1">
		<div class="inner">
			<span class="post-date">Jun 11</span>

			<span class="post-category">
				Posted by <a href="/forum/user/927-sumedha-kamboj">Sumedha Kamboj</a>				in <a href="/resources/sigmaway-blog/analytics">Analytics</a>			</span>
		</div>
	</div>
</div>


<div class="post-content clearfix">
		
	<p>The success mantra for a perfect digital strategy is to deliver the right message (RM) to right person (RP) at the right time (RT). But we are often overwhelmed by popular trends and forget to look beyond them. Here is an inventory of strategies one can follow to find an optimal solution (might not be the trendiest one). Avinash Kaushik (author) in his blog Occam’s Razor talks about the 5 myths of digital marketing and analytic:</p>
<ul>
<ul>
<li>Programmatic Platforms are a panacea.</li>
<li>A data first strategy is a winning formula.</li>
<li>All we need is Facebook, forget our websites.</li>
<li>The web is dead. Mobile web is dead. Apps are the past present and future.</li>
<li>Cookies! Cookies are all we need.</li>
</ul>
</ul>
<p>For more insight into this piece don’t hesitate to follow&nbsp;<a href="http://www.kaushik.net/avinash/digital-marketing-analytics-deadly-myths-de-mythified/"><span style="font-size: 10.0pt;">http://www.kaushik.net/avinash/digital-marketing-analytics-deadly-myths-de-mythified/</span></a></p></div>

<div class="post-copyright clearfix">
	</div>

<div class="post-tags">
	Tags
		<a href="/blog/tags/digital-analytics">
		<span itemprop="keywords">Digital Analytics</span>
	</a>
		<a href="/blog/tags/digital-marketing">
		<span itemprop="keywords">Digital Marketing</span>
	</a>
		<a href="/blog/tags/marketing-tips">
		<span itemprop="keywords">marketing tips</span>
	</a>
		<a href="/blog/tags/web-insights">
		<span itemprop="keywords">web insights</span>
	</a>
		<a href="/blog/tags/digital-strategy">
		<span itemprop="keywords">Digital Strategy</span>
	</a>
	</div>

<a rel="nofollow" onclick="window.print();" title="PRINT" href="javascript: void(0)">PRINT</a>