In today’s business world, companies generate a lot of data. Now, we now have things like social media and cloud based business services and they all generate tones of data, which is the biggest challenge for BI. Business Intelligence (BI) refers to the tools, technologies, applications and practices used to collect, integrate, analyze, and present an organization’s raw data in order to create insightful and actionable business information. The purpose of Business Intelligence in a business is to tackle with the questions as to what are its main benefits. Read more at: https://financesonline.com/purpose-business-intelligence-business/