Creating an effective business website is important as well as vital, since it requires you to be skilled in both web design and basic principles of marketing intelligence. While it is unquestionable that the main objective of a website is to send a message, but, the nature of this message varies on factors such as the industry, product, audience and even the way in which they reached you in the first place. The author explains the principles you must follow while creating a website. Read more at: