Through Predictive analytics, customer behavior can be predicted to learn engaging with them and improve their experience. Mobile on the other hand is making marketers refocus their analytic efforts. Thus, predictive mobile analytics enable organizations discover consumer behavior by looking at data of how apps are used and finding their acting patterns. Using this information, marketers can focus on their marketing and advertising initiatives, looking at customer engagement during a promotion in real-time to facilitate greater targeting. Through predictive analytics, one can find the targeted customers. Digital tags enable to create a digital dossier where browsing history can link to a particular unidentified individual helping maintain their privacy. Thus can establish repeat behaviors that lead either to a purchase, or a rejection. Read more about it at: https://channels.theinnovationenterprise.com/articles/why-you-must-invest-in-mobile-analytics