Bad data generally refers to the faulty or flawed data. All the marketing strategies and tactics become futile if the business falls prey to bad data. Studies have found that bad data are expensive and can cost upto $3.1 trillion per year. One of the important contributors of bad data is the reliance on traditional lead generation tactics by the companies. Third party intent data is a savior to the bad data problem. It helps companies overcome the inaccuracies that might have existed in their Customer Relationship Management (CRM) for years. Companies must ensure that the data provider is a trusted one. To overcome bad data problem, the intent data must be accurate, actionable and targeted. Read more at: