/home/leansigm/public_html/components/com_easyblog/services<title>Making Sense of Unstructured Customer Data</title>
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	<h1>Making Sense of Unstructured Customer Data</h1>
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			<span class="post-date">Jul 09</span>

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				Posted by <a href="/forum/user/431-nitin-sinha">Nitin Sinha</a>				in <a href="/resources/sigmaway-blog/analytics">Analytics</a>			</span>
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	<p class="MsoListParagraph" style="text-align: justify; text-justify: inter-ideograph;"><span style="font-size: small;">CRM systems are used in organizations all over the world to collect and maintain data about customers and prospects in a structured form. However, what about the huge amount of data that is present in vague formats before it is structured in CRM systems. "Content Intelligence" is a natural language processing system that extracts meaningful data from E-mails, reports, customer interaction meeting minutes and assigns metadata to the content for ease of access by the CRM system users. This reduces a lot of workload for them as they do not have to read through vast amounts of customer interaction data. For more visit:</span></p>
<p class="MsoListParagraph" style="text-align: justify; text-justify: inter-ideograph;"><a href="http://it.toolbox.com/blogs/insidecrm/harnessing-unstructured-data-for-crm-68008" target="_blank"><span style="font-size: 9.5pt; font-family: Arial, sans-serif; color: #1155cc; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">http://it.toolbox.com/blogs/insidecrm/harnessing-unstructured-data-for-crm-68008</span></a></p>
<p class="MsoListParagraph" style="text-align: justify; text-justify: inter-ideograph;"><span style="font-size: 9.5pt; font-family: Arial, sans-serif; color: #1155cc; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">&nbsp;</span></p></div>

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		<a href="/blog/tags/unstructured-data">
		<span itemprop="keywords">unstructured data</span>
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		<a href="/blog/tags/analytics">
		<span itemprop="keywords">analytics</span>
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		<a href="/blog/tags/customer-interaction-analytics">
		<span itemprop="keywords">Customer interaction analytics</span>
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