Predictive analytics can be seen as business investment rather than an IT investment. But researchers found that there has been shift of funding from general business budget to IT business budget. According to research 15 percent of the organizations prefer to purchase predictive analytics. But truly speaking you will find that there is increasing demand for predictive analytics. This can let businesses to respond faster to market activities and threats. Business investment in predictive analytics has occupied more space in front office but according to research IT and operations are closely related to these operations. To use such analytics technique, the requirement is just a permission from high level management of organization. Read more at: http://www.smartdatacollective.com/tony-cosentino/332022/predictive-analytics-investing-and-selecting-software-properly