SWOT Analysis must contain a two-dimensional look from both a product and a brand point of view. JIM JOSEPH (Contributor), writes in this article about some points which are important in any business. They are:
1. Business strength should become unique competitive advantage.
2. Challenge is the key word and focus on the factors that keep us from being competitive and identify our weakness.
3. Business house must think of various ways to expand their brand, because opportunities will be likely to impact business.
4. Business must identify the potential threats, and finally, focus on actionable items to make SWOT analysis realistic.
Read more at: http://www.entrepreneur.com/article/246434