Big Data may be relatively new but data has been a hot topic of discussion for over a 100 years. Interesting to note, the challenges in fetching and understanding it remain fundamentally the same. We are told that this is the era of Big Data but its roots go back to 1914. Willard Brinton wrote the first book on communicating data, Graphic Methods for Presenting Facts. He had stated that those who possessed cutting-edge data technologies would be the pioneers in their field. Processing and visual representation of data as information would allow us to give just the required information and facts to allow those who aren't proficient in data, actionable insights into their problems. In 100 years more, we would hopefully understand analytics and effective data visualization. Read more at: http://www.computerworld.com/article/2942728/big-data/big-data-the-100-year-old-buzzword.html