By utilizing technology & traditional data analysis, wholesalers can use predictive analytics: 1. Forecast future customer needs, 2. Discover trends to foresee future business scenarios, 3. Predict changes in customer segments and the impact to the organization, 4.develop future pricing strategies, 5.improve upcoming marketing campaigns, 6.project customer profitability, 7.develop strategies to maintain customers, 8. evaluate their exposure and risk profile, 9. identifies potential new customers, markets and segments. By leveraging the use of predictive analytics, wholesalers can gain the upper hand over competitors in today's digital economy. For more read: target=_blankhttp://clarkstonconsulting.com/blog/wholesale-distribution-and-the-digital-economy-the-importance-of-predictive-analytics/