Dashboards offer a unique and powerful solution to an organization's need for information. Nowadays it has become a very powerful tool to gather inner facts for decision making. One can find various ways to create effective dashboards from a visualization and interactive perspective, but there is a need to understand the psychological aspect also. By taking into consideration the various psychological factors, we can develop more effective and informative dashboards. The three most important psychological factors are:
1) The curious nature of humans.
2) An eye for style.
3) The need for autonomy.
To take a closer look at each point, Please follow this link: http://www.dundas.com/discover/article/the-psychology-of-dashboards/