The internet has changed all aspects of our lives, including planning a vacation. Online research gives us ideas while planning a vacation and helps us with the logistics too. It is found that on an average, a normal person searches 5 to 6 websites on either a laptop or mobile device when planning their travel and if you are a frequent traveler, then that number increases based on the amount that you travel. All of this online research leaves hundreds of data points for marketers and marketing organizations. Analysts are now using this data to market to potential travelers at each step of your trip, from planning to inception. Read more at: http://it.toolbox.com/blogs/accessible-bi/how-the-tourism-industry-is-using-big-data-to-its-advantage-70977