With the advancement of technology, the nature of customer interaction is changing, and firms need sophisticated systems to stay competitive. Nowadays, Customer Relationship Management (CRM) tools are becoming vital in every sector. But, the most important question is that why a CRM system is becoming so important these days? According to the author, following points play an important role. They are - Customer contacts are increasingly complex, Data-driven insights provide a competitive edge, Cloud-based systems are lowering prices, Social media is increasingly important to customers and businesses, and It's a platform for other systems such as Hosted PBX. Read more at - http://it.toolbox.com/blogs/insidecrm/5-reasons-crm-software-is-more-important-than-ever-70595