In today’s business world, customers are the most important. If you are not providing good customer service, they will tell the negative experience they had with your company. Hence, customer experience has become the most important part of business initiatives. So, in order for a customer experience initiative to be executed properly, it requires an investment in time and resources. Jeanne Landau (Director of Marketing, 800response), writes in his article about four things companies need to do to satisfy their customers and earn repeat business. Read more at: http://www.callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/1020/Default.aspx