In today’s digital age, the marketing landscape has totally transformed and so have the principles. Originally, there is 4P’s of marketing. Michael Wight (a valued contributor to Business 2 Community), writes about the 4Ps of digital or online marketing. They are - People, Performance, Programmatic, and Platforms. Read more at: http://www.business2community.com/online-marketing/4ps-online-marketing-01389936#FYXp6pHqScYfWh1o.97