Nowadays, marketers are giving importance to customer journey mapping. They also talk about customer journey and how they can reach decision makers at the right point of the customer journey. Customer Journey Maps are useful as they describe an ideal customer engagement model from the customer’s perspective and can also help us to understand the customer story of various specific customers. Many marketers are putting emphasis on enterprise customer architecture and its ability to successfully support customer experience regardless of the particular journey that the customer is on. Read more at: http://it.toolbox.com/blogs/integrate-my-jde/customer-experience-initiatives-customer-journey-vs-customer-architecture-70937