Nowadays, people do use apps on their mobile devices and marketers are utilizing this opportunity to make apps a money making business. The Internet of Things has revolutionized the apps industry. Apps set-up in the right way will allow to get the number of downloads, usage, behavior etc. and social media apps have become very important in the current business scenario. Kevin Harrington (Results Through Digital), writes in his article link about points we should consider before creating an app for a client. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/rise-of-the-apps-how-are-apps-changing-the-world-of-digital-marketing/1628