CRM software and automated marketing software together helps companies to develop leads in a more systematic way. This combination allows users to analyze a potential buyer’s interest so that companies can help users at every stage of buying. But, companies are facing difficulty in lead generation and good quality. According to the author Eric Scott Johnston (an analyst with studio B), businesses can improve lead generation by focusing on these areas: upgrading technology, improving content quality, and developing the metrics. To know more, follow the link: http://it.toolbox.com/blogs/insidecrm/3-ways-to-improve-automated-lead-generation-68473