The customer service team uses tools such as social media monitoring, engagement dashboards, CRM integration, personalized routing, supervisor visibility, and access to back-end systems. Marketing team uses social media monitoring and engagement dashboards, but it focuses on content creation, and analytics. To know more about how marketing and customer service contribute to the customer experience, follow Veronica Maria Jarski (Opinions editor and a senior writer at MarketingProfs)’s article link: : http://www.marketingprofs.com/chirp/2014/26637/how-marketing-and-customer-service-approach-customer-engagement-infographic