“Marketers don't like analysis -- they prefer an epiphany."
- Elaine Murphy
Contrary to this view, analytics isn’t that bad for marketers. Rather, if used effectively, it can bring them some realization. So, the question that now arises is that how can marketers use analytics effectively to their advantage? To answer this question, Jonha Revesencio, Brand Marketer, Storyteller and Global Speaker, has listed down various useful analytics tools in her article at huffingtonpost.com. They are:
- Clicktale
- CrazyEgg
- Jotform
- Simply Measured
- Compete
- Google Analytics
To understand how these tools will help you market better, please visit the following link: