/home/leansigm/public_html/components/com_easyblog/services<title>Email marketing: An Insight</title>
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	<h1>Email marketing: An Insight</h1>
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			<span class="post-date">Nov 18</span>

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				Posted by <a href="/forum/user/443-piu-banerjee">Piu Banerjee</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
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	<p><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: PMingLiU; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: ZH-TW; mso-bidi-language: AR-SA;">In a recent report from FOLIO and Lyris, it was found that 54% of companies in the publishing industry say list growth is a major email marketing pain point. Other top email pain points include dynamic content (42% cite as an issue), list maintenance (41%), mobile optimization (33%), analytics (33%), content automation (29%), and segmentation (30%). Read more at:&nbsp;</span><a href="http://www.marketingprofs.com/charts/2014/26493/publishers-top-email-marketing-pain-points" target="_blank">http://www.marketingprofs.com/charts/2014/26493/publishers-top-email-marketing-pain-points</a></p>
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		<a href="/blog/tags/publishing-industry">
		<span itemprop="keywords">publishing industry</span>
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		<a href="/blog/tags/mobile-optimization">
		<span itemprop="keywords">Mobile Optimization</span>
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		<a href="/blog/tags/list-maintenance">
		<span itemprop="keywords">list maintenance</span>
	</a>
		<a href="/blog/tags/content-automation">
		<span itemprop="keywords">content automation</span>
	</a>
		<a href="/blog/tags/email-marketing-pain-point">
		<span itemprop="keywords">email marketing pain point</span>
	</a>
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