Everyone uses smartphone nowadays. According to a research it is estimated that 2.1 billion people use smartphones. Marketers are trying to please these mobile using consumers with personalized geolocation targeting and content localization. Marketers are now focusing on geotargeting. Brands are now tweaking their national marketing campaigns on a store-by-store basis, localizing emails and regularly sending notifications about in-store promotions though multi-channel and geolocation marketing. Columnist Andy Lombard hi his article link explains why geomarketing is becoming essential for marketers. Read more at: http://marketingland.com/even-biggest-brands-can-get-hyperlocal-geolocation-targeting-135849