Nowadays, images overlaid with text— called Internet memes—are a popular way for brands to reach their audiences. A study has shown that our brains are more efficient at processing images than words. It was also found that 75% of Americans have used emotive to communicate to others. Elizabeth Victor (brand adviser for iSentia, a media monitoring, analysis, and Intelligence Company), writes in her article about how to take advantage in marketing in the age of images. Read more at: http://www.marketingprofs.com/articles/2014/26678/how-to-use-internet-memes-to-market-your-content-your-products-and-your-brand