Inbound marketing is not effective unless one can recognise the target customers. With PR activities it becomes easier to understand the market and accordingly plan the marketing strategies. PR combined with inbound marketing not only saves cost but also makes campaign more meaningful. Content marketing along with PR helps to push products to the potential customers and also initiates other customers as well.
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http://socialmediatoday.com/valentine-smith/2434076/inbound-marketingnow-added-pr