Market intelligence is the process of gathering data from the company’s external environment to stay ahead in the competition. Outcomes of market intelligence are market opportunity, market penetration strategy, and market development. Building a solid market intelligent system is vital to having the information necessary to compete and win in the business battle ground. Market intelligence deals with a lot of insights. The main sources of raw data collection for market intelligence are sales log, surveys and social media. To know more, visit: http://www.dobney.com/market_intelligence.htm