Strong online presence is a must for every business. Customers search the Internet for information before purchasing. Start-up owners should keep in mind before creating a digital marketing strategy. They are: 1. Use your starting position as a baseline to measure your overall progress against, 2. Determine your startup’s goals; ensure these goals are specific, measurable, and realistic, 3. Identify your customers, and 4. Study your competitors. Read more at: http://www.business2community.com/infographics/develop-digital-marketing-strategy-startup-infographic-01716308#pzq2KMyLHcEZeDKJ.97