A study found out that major brands are shifting significant marketing resources to proximity marketing. Proximity marketing allows UK brand managers and retailers to understand not only consumer behavior, but they also reveal how position-in-store or products can affect sales. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-news/79-per-cent-of-major-uk-brands-are-planning-to-invest-in-proximity-marketing-within-the-next-six-months/1547