In the age of automation ,many hotels are using the data analytics to understand the free amenities that consumers like the most. The proper use of analytics will help them to please both the new and old visitors. In order to execute the hotel's amenity analytics, the following methodologies are used:
1]To tap into the hotel's reservation system to find data
2] To incorporate this data with survey data from consumers. This helps the hotel management process easier by making the digital computation of the value of free amenities and by providing better analysis of the data available and making space for new reliable and valuable data.
Read more at: http://www.techrepublic.com/article/how-analytics-help-hotels-gain-customers-loyalty/