Companies are trying their best to transform the online customer experience. Brands are utilizing self-service tools to deliver website optimization. Marketing teams are building new optimization campaigns with the help of AB & MVT testing techniques. Website optimization has become important nowadays. Today brands are optimizing content, offers and user experiences to drive the performance of their online businesses. The self-service optimization model enables organizations to board upon simpler campaigns and grow budget and team over time. Read more at: http://digitalmarketingmagazine.co.uk/articles/self-service-optimisation-keeping-it-strategic/1337