According to a report from Fracti, it was found that one in five consumers say that reflecting their identity is the most important reason why they share content online. Identity ranked as the third-most important reason for sharing content, after wanting to entertain (44% of respondents) and wanting to educate (25%) according to a recent survey in the United States. Read more at: http://www.marketingprofs.com/charts/2014/26546/how-identity-influences-content-sharing-infographic?adref=nlt112514