“Text messaging as a communication channel is impersonal because it lacks the emotional connectivity of face-to-face and verbal communication, yet it feels extremely personal.”
This personal element is what that makes text messages, an effective sales medium. But, familiarity factor is also critical for prospecting via text. According to the Lead360 study, that covered 3.5 million lead records from more than 400 companies, a text message sent alone converts at 4.8%. That same message, sent after a phone contact increases conversion by 112.6%. So, to get 112% results, combine text messages with another medium, use the familiarity factor and –voilà- the sales is done!
To effectively utilize this sales medium, Jeb Blount has given 7 keys to structuring effective text prospecting messages. They are:
- Identify Yourself
- Message Matters
- Be Direct – Be Brief
- Grammar, Punctuation, and Spelling Count
- Avoid Abbreviations
- Transparent Links
- Before Clicking Send – Read It Again
Read more at:
http://jebblount.com/7-keys-text-messaging-sales-prospecting/