Most manufacturers now use content marketing, according to a recent study. Yet only 26% say their efforts are effective. The struggle for more than half of these manufacturers is understanding the audience and knowing what marketing content is most effective. More than 60% said that converting web site visitors also was an immediate issue related to their marketing efforts. Peter Kowalke (journalist and editor), in his article writes about all these challenges can be solved with CRM and also writes about some ways that you can better integrate and use your CRM for marketing advantage. Read more at: http://it.toolbox.com/blogs/insidecrm/six-tips-for-integrating-your-marketing-with-your-crm-70786