The problem that corporate decision makers face is not the lack of available data, but how readily that data can be accessed, understood and used. A BI system gives companies a really valuable insight into operational things. One must also navigate the market environment properly to operate a company perfectly looking at the internal metrics. Business Intelligence systems seem to see the Internet almost as an afterthought. BI has never made its way in any meaningful way to those that are looking at external data: The insights teams, strategy teams and tactical marketing teams. There's more good data out there than most people realize but the problem is discovery and access, not availability. Business Intelligence and Market Intelligence are about to meet up in a big and transformational way for both industries. BI will have to learn about the needs and desires of the world's marketing departments and Market Intelligence companies will have to learn how to deliver their data in a more useful way than they currently do. Read more at:
http://blog.datamarket.com/2014/01/23/business-intelligence-meet-market-intelligence-now-play-nice/