AI and machine learning is making progress and covering every sector possible, and this aspect has lead it to make advancements in the field of medical science as well. AI is now being used to detect which fertilized egg will lead to healthy babies in the process of in-vitro- fertilization. IVF in its initial days was highly dependent on the experience of the doctors and the embryologists for the detection and choosing of the correct eggs, but with time, this scenario has changed. Usage of AI in this field has lead to the elimination of the potential, human errors, accuracy in detection and speedy results. Scientists believe that instead of human looking at thousands of images, a piece of software looking at them could lead to an eventual learning and hence better predictions. TO READ MORE GO TO: 

http://analyticsindiamag.com/ai-steps-decide-embryo-will-result-ivf-success/ 

The world is entering the age of abundance, abundance of data. And with this, the age of intelligence is on its way. According to Eric Scht, the author of the original article, in today’s world, science and critical thinking really matter a lot. People are becoming wary of changes looking at the rate at which technological advancement is taking place. With the massive increase in data in almost every field, the need for artificial intelligence and machine learning is being felt in a broad range of sectors including farming, energy, fashion and healthcare. Read more at: https://www.theguardian.com/small-business-network/2017/jun/22/alphabets-eric-schmidt-google-artificial-intelligence-viva-technology-mckinsey

An Investor always looking for innovative, cost-effective, tech- enabled modes of customer engagement and chatbot is perfect for that. It can potentially help customers better understanding Financial Services via interactive discussions on pricing, terms and conditions, etc. AI powered chatbots can give recommendations to users about the best financial services and opportunity analyzing user interaction and requirement data. Using chatbot we can ensure security of user data and cost benefit analysis of user data. So, it will be exciting to see more chatbot innovations in financial inclusion. Read more at:http://partners.wsj.com/metlife/multipliers/articles/talking-the-talk/#.WSLz8PPm2TE.mailto

Self-service analytics is an approach to data analytics that enables non-tech savvy users or business users to access data for more informed decision making.  For success in self-service analytics, employees should have the culture of using data to start, propagate or conclude every conversation. A few areas required to support this cultural change are, organizational readiness which will help in determining the type of self service tool required for the organization. Next is data readiness i.e. continuous feedback about data quality practices should be given. Third is data security readiness i.e. data security, compliance and data access should be carefully examined during making a transition to self-service analytics. Fourth is that users should be adaptable and willing to use new technology. And lastly, data shouldn’t be interpreted just by preparing charts instead it should be used to make theoretical interpretations. Read more at: https://www.blueoceanmi.com/blueblog/self-service-analytics-need-cultural-change/

Fitness trackers were believed to be the next big thing about consumer accessories after smartphones. As we all know, smartphones have a high range of capabilities that includes their competency to measure basic fitness parameters, like counting of steps, number of calories burnt etc. Several companies took advantage of this growing fitness consciousness by launching bands, watches and other wearable gadgets that in addition to tracking their basic parameters also track the critical measures in activities such as cycling, hiking and swimming. The market of these fitness trackers had seen massive growth until 2015. However, the growth reduced drastically in 2016. Based on this highly staggering drop in sales, analyst purchases downgraded their prediction for 2017. Read more at:  https://www.blueoceanmi.com/blueblog/fitness-trackers-market-analysis/

Business intelligence provides you a greater customer insight and predictability on a product life cycle. But such digitalization has also some disputes as well. Most people around the world are tech savvy and surfing for a new product with better features. Analytics is growing at a fast pace and is creating a backlog. Day to day new product launch is providing zero visibility on upcoming product life cycle. Removing backlogs to smart productivity as per customer's likability is the new trend of business analytics. So there are challenges like cost, security and infrastructure, availability of skilled professionals. So overcoming challenges in BI and complete leverage on it is the new mantra for business empowerment.

To read, follow: http://www.business-standard.com/article/management/the-challenges-of-business-intelligence-116041000615_1.html

Statistics is everything now days. We believe in numbers not in assumption. How digital marketing is so relevant these days and why can be answered by all these seven key statistical figures.

1. According to “Brandlive”, 44% out of 200 executives use live video streaming activities to generate leads. 25% of them has evidenced a progress.

2. The social network said 3 million businesses have now advertised on its platform, up from 2.5 million just six months ago. A year ago, Facebook had 2 million advertisers.

3. Internet connectivity in the smart phone section has increased by 200% in one year

4. BuzzFeed chief Jonah Peretti said the viral site now has 6 billion monthly content views, up from 100 million in 2012.

5. E reader market is streamline with fast pace of growth and apple finally joined the social media arena to increase brand salience

6. Lead generation techniques via digital media increased by 61%.

This all figures shows we are venturing into digital era.

To read, follow: To read, follow: http://www.adweek.com/news/technology/9-interesting-digital-marketing-stats-past-week-169993

Optimization of CRM is highly correlated to the social media presence of a company. Customers frequently generate queries via social media. So there are some steps that can be followed to create a position in the customer's mind by establishing good connections between social media and CRM.

1. Right platform should be chosen.

2. Must have a dedicated human resource to handle the social media activity and patch them up with marketing team who handles CRM.

3. Instead of putting one liner FAQs, try to personally resolve critical issues in time.

4. If you have a different presence in multiple social media, then deploy time understanding the importance

5. Start listening your customers’ point of view about you and react proactively.

6. When you are segmenting your customer, you should be prepared for queries. Centralize them and solve them in real time

7. Reward your customer by discount offers, free e-books and promo offers.

To read, follow: https://www.cmscritic.com/10-steps-to-social-crm-success/

Any decision pertaining to designing products, environments and brand experience is closely connected to the use of colour because it depends on the buying behaviour of customers, brand perception, strategic differentiation, and user experience. But availability of information related to colour perception is limited. Organizations are using big data to analyse colour preference and perception which contains over a 100 years of data. They divided their study into four categories regarding colour data, analytic and insight:

1. Colour competitive intelligence is relevant for aggressive in brand competition.

2. Colour legal intelligence helps to identify the colour norms available to different countries.

3. Colour Research Intelligence collates colour studies that have been conducted over the past century, world-wide, about the industry and product segments.

4. Colour listening intelligence signifies how much buzz about a particular colour is popular in the market.

These all studies benefit other companies by creating their own colour mix to attract new customers, branding and dictate consumer preference trends.

To read, follow: http://www.forbes.com/sites/michellegreenwald/2016/02/17/a-new-comprehensive-4-in-1-big-data-resource-to-aid-color-innovation/#6e729df04012

Focused market research is imperative for building of brands and foundation for market research is laid down by market intelligence. In broad terms, market intelligence collates three types of information- business, market and competitive. For distribution of information, social media is playing a huge role. Thus integration of marketing intelligence with social media monitoring and digital space opens up many channels of opportunities to address specific business issues and enhance performance significantly. However, this requires intense understanding and customization of data. Also, digitization of field resources poses certain challenges. On a concluding note, the authors, Stephen Dale and Melissa Chue are of opinion that market intelligence should ultimately serve as be the backbone of any organization and more investment should be made to expand digital resources and data. Read more:- http://www.marketing-interactive.com/events/intelligence-bedrock-good-market-research/

Everyone, whether a salesperson or CEO, wants to increase sales and achieve higher margins. There are lots of sales methodology nowadays and these methodologies requires changes to the Customer Relationship Management (CRM). A new trend is also coming up- it is to use existing CRM data to predict prospect conversion. This process can be explained as: know who is a good prospect. To know more about how CRM data can predict prospect to customer conversion, follow David Gillman (expert in CRM systems)’s article link: : http://it.toolbox.com/blogs/insidecrm/using-crm-data-to-predict-prospecttocustomer-conversion-62893

Organizations have numerous options to get answers from customers about their product or services. To get answers they use live-chat, speaking directly to a customer-care agent, and another gradually popular service called self-service. Self-service is becoming an important tool for any business. So, companies should keep in mind some points while implementing self-service. In her article, Jodi Beuder (Customer Experience Advocate at Impact Learning Systems), writes about those points which are to be kept in mind while rolling out self-service. To know more, follow: http://www.icmi.com/Resources/Self-Service/2014/09/The-Roadmap-for-a-Successful-Self-Service-Rollout

Market research is important for any business. Decisions are taken based on market research. Through market research, one can identify new opportunities, can minimize business risk and also helps to communicate with customers better. There are various stages of market research which all businesses should follow. To know more about the various stages of market research, follow: http://www.smallbusinessbc.ca/starting-a-business/how-research-your-market

TechSci Research (a global market research and consulting company), recently published a report called “India Ready-to-eat Food Market Forecast & Opportunities, 2019". The report evaluated future growth prospect of India's Ready-to-eat food market. It provides statistics and information on market structure and consumer behavior trends and also includes projections and demand forecasting. This report will help decision makers to take sound investment evaluation. Besides, it also identifies and analyzes the emerging trends, challenges and opportunities available ready-to-eat food market in India. Read more at: : http://www.prnewswire.co.uk/news-releases/india-ready-to-eat-food-market-to-grow-at-22-during-2014-19-concludes-techsci-research-study-273568231.html

According to some people branding is equivalent to ranking but actually you can position yourself at different times in different markets as different things. Branding is a hard-core recognition factor. We are a generation and a nation wanting to be special. We want to be richer, more beautiful, better dressed, and more effortlessly gorgeous than any other generation that we know. Contrary to how many people think branding is not just a logo and brings with itself benefits of it. Branding your business ensures that consumers will know what you're about and so you are remembered. Secondly, people build close bonds with brand identities. Consumers want quality products that they can trust and you gain customer loyalty easily. While Internet branding offers huge opportunities for business, in order for it to be effective, one needs to attract and engage its customers and that is not easy on the Internet. Your Internet branding strategy should make your online brand noticeable and apparent. Think of the message you want to convey and the image you want to be formed and that is your brand. Read more at: http://www.socialmediatoday.com/content/understanding-branding-importance-marketing-your-business

Business intelligence (BI) is the larger term that depicts the accumulation and investigation of an association's own data, including sales data plus legacy documents. It addresses the inquiry of whether an organization has all the essential assets and techniques to work effectively in a specific business sector. This brainpower is regularly used to control expenses, comprehend operations and execution, and also build profit and adequacy. 

Market intelligence (MI) serves to enhance choice making. The distinction is that BI concentrates on an organization's own particular information and MI concentrates on outside data. MI provides for you a reasonable picture of business sector open doors, dangers, client necessities and the focused scene. Examining this data will help you choose how you can develop the business, addition piece of the overall industry, dispatch new items or enter new markets. 

A blend of BI and MI can reveal to you whether your inner assets are ideally adjusted to outside business sector potential. Using both MI and BI can give effective experiences – yet the test is that business knowledge and business sector sagacity information come in distinctive structures and configurations. This influences how the accessible information is gotten to, consolidated, dissected and utilized. 

All these mirror the difficulties with Big Data, implying that we frequently find our information sets are excessively expansive and intricate to control or research with standard strategies or device. To read more: http://www.globalintelligence.com/insights/world-class-market-intelligence/articles/trending-now-integrating-business-intelligence-data-with-market-intelligence-insights

To boost manufacturing and entrepreneurship in the country, Flipkart (Indian e-commerce company)  announced its tie up with Small and Medium Enterprise (SMEs) promotion bodies. Strong data analytics that forms the base of e-marketplaces will help the sellers to improve their products easily and attract more customers. According to the Executive Director of NCDPD (National Center for Design and Product Development), analytics and market intelligence provided by Flipkart will assist NCDPD in improving their products and R&D and also enable the craftsmen to create better saleable products. The objective of this tie-up is to continue helping entrepreneurs to create products according to buyer requirements and grow significantly by expanding their business so that they may become manufacturers not only at a local but also at a national level. Read more at: http://articles.economictimes.indiatimes.com/2014-06-18/news/50678912_1_data-analytics-flipkart-market-data.