SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Significance of Data in launching a product

Planning to launch a new product needs analysis and extensive data collection. You can select target audience based on customer data. This article explains the various reasons as to how customer data make a difference for your business. Read more at: https://www.business2community.com/big-data/the-importance-of-data-in-powering-marketing-strategy-02427041




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Six easy ways to master in Digital marketing

Digital marketing is becoming a popular trend nowadays. It not only provide us in depth knowledge of our customer needs, but also real time info graphics. So here are six easy way to understand how to capitalize digital marketing from blogger to marketers. 1. Identifying audience will allow you to target your marketing strategy directly to the people who are willing to commit to a purchase, sign up or contact you directly.

2. Understand the most important platform where can you find your customer in the social section. 

3. Convert a new customer to a loyal one by providing lots of offers and facilities for his/her first visit to your website

 4. Create a quality content and make it more relevant to your customer. It will eventually increase your SEO.

5. To facilitate a powerful presence in social sector or digital media you need a well-trained PR team 

6. The best thing about digital marketing is that you can take advantage of numerous online tools to get incredibly accurate data about the effects of your campaign. So always analyze.

To read, follow: https://tech.co/6-ways-improve-digital-marketing-strategy-2016-05



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How CRM Data can help in improving your marketing strategy?

Customer Relation Management is a combination of technology and collection of database of sales contact. This combination can be positively used to make a marketing strategy. This can be used to create awareness among the different departments of the organization, regarding the important actions that a customer has taken. Automated alerts can be sent notifying the important actions relevant to a team. Consistent messaging is required at times to stay in touch with the customer. This can be either with regard to feedback. Thus helping in getting insights of the customer. These practices help in understanding your customers in a better way. This improves your customer loyalty, hence resulting to improved engagement. Read more in the article written by Bruce Swann (Senior Product Marketing Manager for Adobe Campaign) at: http://blogs.adobe.com/digitalmarketing/digital-marketing/5-ways-crm-data-benefits-your-marketing-strategy/

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Future of Marketing Intelligence: Call Center Speech Analytics

With the expansion of Analytics, each sector is trying to utilize it to the fullest. By implementing analytics, the managers are able to identify the behaviors that lead to positive outcomes and also identify the problematic areas. Therefore, organizations must develop the best practices that can streamline the work. By applying this to the calls, customers can analyze the customer - agent interactions. So they can identify the most important factors and can even reduce the volume in maximum traffic hours. The advance speech analytics software not only means, evaluates and presents audio and textual data, but also collects information regarding reasons for calls, emotional nuances in a customer's voice and how well agents are addressing a customer's needs and expectations. This even helps them keep a check on their marketing strategies so that it can be altered for the better. These generate very meaningful insights for why a customer needs to contact the support centers and thus exposing the root cause. So this helps in decreasing the average call time and monitoring the resources spent. Read more at : http://customerthink.com/top-5-benefits-of-call-center-speech-analytics-why-your-call-centers-success-depends-on-speech-analytics-solutions/

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Email Marketing - a loyal friend to businesses.

Email Marketing is good for business. It is a tool continuously being used for connecting with the customers. Emails are sent comprising of newsletters, best deals, new products, etc. A few ways to enrich your email marketing are written here. Though not everyone opens the newsletter, but still it is important to give a detailed view to the customer of what you deal with. Order follow - ups gives a sense of satisfaction to the customers. Thus making long lasting bonds. It is important to approach the potential customers who aren't aware of your products. They might be in need, but due to lack of information they are inactive. A good conversion rate is observed in this category. The essence of businesses lies in their approach towards their customers. So it becomes a responsibility to bring the customers lost. Moreover, lucrative deals, coupons, discounts work quickly. Read more about it on: https://econsultancy.com/blog/67403-ecommerce-email-marketing-benchmarks-for-2016/

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Rule- Based or Algorithmic Attribution - Which to choose?

A lot is investment is made in the digital marketing campaign. Before planning the campaigns, it is important to correctly determine whether to use Rule Based or Algorithmic Attribution. First, we have to analyze the data in hand properly. If the data is coming from different platforms and needs to be combined or analyzed at one platform, then Rule Based Attribution can't be even thought of, go for the latter. Rule Based Attribution uses the last touch as the final touch, so sometimes it can be misleading. If the journey to the destination has been maneuvered by the smart moves at each step, then we can't rely on the Rule- Based approach. But if the algorithmic approach was that easy, everyone could have adopted it. Read more about the pros and cons of each in the article written by Matt Scharf (Senior Manager at Display Media Operations & Analytics at Adobe Systems) at: http://blogs.adobe.com/digitalmarketing/analytics/rules-based-vs-algorithmic-attribution/

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Get the most out of Display Marketing using Analytics

Firms often spend a huge amount of money on display marketing. But as a consumer, do you remember at all the last display ad you saw. The answer is NO. Display Marketing can be very effective if targeted. It is important to know which item should be placed on which site and what part of the site. Most vendors don't go into details of the strategy, thus shelling out more money out of those interested in display marketing. Algorithmic attributions can be used to determine how the impressions will impact the ROI. Learn more about it in the article written by Sandy Martin (Sr. Business Consultant) at : http://blogs.adobe.com/digitalmarketing/analytics/how-to-get-more-from-display-marketing-with-analytics/

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Mobile & marketing strategies in 2015

Mobile as a technology and mobile marketing is evolving very fast. Consumers, businesses and marketers are doing everything to adapt to the changes in this technology. Brands should pay attention to the growing mobile space in 2015. Read more at:  http://www.business2community.com/mobile-apps/mobile-technology-marketing-strategies-that-matter-in-2015-01336265



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Strategies to help real estate broker in marketing

With so much technology advancement in real estate business, finding the right digital marketing strategy for your real estate business is creating disruption not only for brokers, but also for agents. 91% of realtors use social media in their business and 45% of realtors want more technology from their brokers. To build an effective digital strategy, broker needs to provide right software and training to their agents. Matthew Barba (CEO and co-founder of Placester) in his article "6 strategies to kick your broker marketing into high gear" discussed about 6 strategies to help brokers in marketing. They are:

• Take the lead and help your broker in deciding the right technology and provide solutions to their problems.
• Educate yourself and your brokers.
• Use the right tool for your job.
• Work as a team with your agent.
• Recruit wisely.
Read more at: http://www.inman.com/2015/06/04/6-strategies-to-kick-your-broker-marketing-into-high-gear/

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Multiscreen Marketing: Helps in making marketing more creative

According to the MillwardBrown's AdReaction 2014 report, “multiscreen consumers usually prefer micro-video, interactive TV ads, and TV ads promoting mobile apps, Facebook pages, and brand websites.”  Multiscreen marketing is a storytelling strategy that brands employ to reach audiences across multiple platforms. It should be a part of an overarching strategy. And you have to incorporate a creative mix of hashtags, follow-up social engagement and user content re-purposing across multiple screens. Some tips are:

        Use cross-screen analytics to know where your audiences live and work.

        Choose the most efficient media to achieve your reach and frequency objectives.

To know more tips and information about multiscreen strategy, follow this link: http://www.marketingprofs.com/opinions/2015/27762/four-quick-tips-for-a-winning-multiscreen-strategy

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Report on B2B marketing data

According to the NetProspex report based on the analysis of 223million records in the database of B2B companies, most of the their marketing and selling database lacks in providing key information about prospects and customers. According to the report, 84% of the records don’t have revenue information. 82% of the records were missing with employee information. 72% of the B2B companies didn’t include website domain. 54% of the records did not include a phone number of customers and many were inaccurate. To know more about NetProspex report, please follow this link: http://www.marketingprofs.com/charts/2015/27711/the-state-of-b2b-marketing-data

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Content Marketing: A heart of Marketing Strategy

In this information era, marketing is all about information and content marketing is an important part of marketing strategy because it provides a foundation for leveraging other marketing channels. For example: social media marketing is one of the best ways to reach leads, but what will happen if you don't have a content to post in a social media account? According to Sarah Goliger (Inbound Marketer at HubSpot), content marketing is a long-term strategy. Tips to manage content marketing:

• Plan ahead
• Write evergreen content
• Promote evergreen content
• Leverage older content for new conversions

To know more about content marketing and its importance, please follow this link: http://www.business2community.com/content-marketing/how-campaign-based-content-will-kill-your-marketing-strategy-01238559

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Tips to plan a successful Marketing Strategy for Millennials

Millennials are the young adult between the age group of 18-34 years and according to reports total buying power will fetch $1.3trillion annually.  Millennials are diverse in terms of attitude, behavior and language, due to which marketers are facing problem in targeting them. According to Sujan Patel (Entrepreneur and Marketer, VP of Marketing at When I Work), there are some common characteristics shared by all of them. He discussed some tips on targeting millennials, they are:
• You should have an attractive mobile marketing
• Target social groups, instead of life stages
• Be relevant and engaging
To know more about these tips, please follow this link: http://www.entrepreneur.com/article/246199

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Suggestions to boost your Social Media Campaign

In today’s competitive world, most of the organizations have a social media marketing as the part of their marketing strategy. But most of the time they won’t get success. Here are some common mistakes are discussed:

·         Choosing an incorrect platform.

·         Doing too much or too little.

·         Ignoring content marketing.

·         Inappropriate content or self-promotion.

·         No personal branding.

·         Canned responses to negative comments.

·         Not aligning with the target audience in terms of tone and messaging.

Here are some tips for choosing a right platform:

·         Facebook can be used for leveraging the community efforts and building trust.

·         Twitter can be used for broadcasting your messages and connect with thought leaders and people.

·         LinkedIn can be used for targeting a professional audience.

·         Google+ can be used for SEO efforts.

To know more about these mistakes and solution, read an article “7 deadly sins of startup social media marketing” by Radha Giri, http://yourstory.com/2015/05/social-media-marketing-deadly-sins/

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Touchpoint Marketing: A Study

In this digital world, continuous innovation in marketing is very important to have a competitive advantage. The traditional ways of marketing are no longer effective, but marketers need to build engaging ads to attract customers, which leads to the development of touchpoint marketing. Touchpoint marketing aims to build a contextual customer experience across every online and offline touchpoint. This approach can help in building loyalty and engagement of customers.

Here are some tips to make touchpoint marketing effective:

• Create an emotional customer experience.
• Move from linear marketing to the customer life cycle.
• Shift from personalized campaigns to contextual interactions.

To know more about touch point marketing, read the article link “touchpoint marketing helps you stay connected with customers” by Patrick Tripp (Senior Product Marketing Manager for Adobe Campaign) at: http://www.cmswire.com/cms/digital-marketing/touchpoint-marketing-helps-you-stay-connected-to-customers-029110.php

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Tips for making good email campaign

About 85% of the world's population has email accounts and check their email inbox daily. So, email advertising is becoming very important. Email Campaign is the cheapest way of advertising and generates the highest Return on Investment (ROI). Here are some suggestions by Justin Zhu (CEO of Iterable) on creating good a email campaign:
1. Map out the customer flow.
2. Master the balance of building your list, while not asking for too much.
3. Embrace marketing automation.
4. Offer value with every touch.
5. Recognize lapsed users and bring them back.
6. Perpetually tinker with A/B testing.
To know more about these tips, follow: http://thenextweb.com/socialmedia/2015/05/05/the-6-rules-for-creating-killer-email-campaigns/

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Tips To Enter A New Market

Every businessman wants to enter into new market for growth or better opportunities, but most of the time they won't able to succeed because of competition. An article by Samit Varma (CEO of Pizza Studio), discusses about three components which can help organization to enter into the new market:

·         Focus on consumer impact: Provide high quality, consistent product. People buy products based on their initial experience, so try to make a positive impression. Customer satisfaction is the only key for success.

·         Allow for customization: Today’s customers believe in customization, so to succeed in new market an entrepreneur need to provide customized product with quick delivery.

·         Streamline for predictability: Consistency in operations is very important for timely delivery of products. Implementing forecasting and planning can help entrepreneurs.

Read more at:   http://www.entrepreneur.com/article/245813

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Benefits Of Using Subscription Box In Marketing

In today's world, brands need to stand out and do something different. So, a new concept has come up. It is the concept of placing your brand in a subscription box.  Subscription box is a box that is received by subscribers periodically and contains products and samples. They can be used for customized market research and provides information about products and packaging. According to Euromonitor International, using subscription boxes will help to retain customers. Using this subscription box can reduce your marketing expenditure and help a company to reach a national audience, increase social traffic and sales. To know more about subscription box and its benefits, read the article linked by Aihui Ong (Founder and CEO of lovewithfood.com) at:  http://www.entrepreneur.com/article/245753

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M-Commerce Boom: A Study

Mobile commerce (m-commerce) is a type of e-commerce conducted through mobile devices such as mobile phones and other mobile devices with a wireless connection - including smart phones (iPhones, Google Android), tablets (iPad, Amazon Kindle) and notebooks. M-Commerce also brings new opportunities for selling online, and mobile marketing can be used to extend online reach. Four things a company must consider while developing m-commerce marketing strategy are:

·         Reach: Tap into the uniqueness of mobile-first consumers.

·         Curate: Trigger impulse purchases through well-crafted offers.

·         Entertain: Make shopping fun and easy, not just cheap.

·         Lock in: Capture the loyalty of mobile shoppers early.

Read more at: http://www.mckinsey.com/insights/consumer_and_retail/learning_from_south_koreas_mobile-retailing_boom

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Ways to make good Multi-Channel Marketing Strategy

According to Gideon Kimbrell (CEO of InList.com, Founder of Syragon), for developing a successful multi marketing strategy an organization need to follow some steps: • Take a decision with influencers or consultants who have experience. You can also choose social media influencers for posting information.
• Have complete knowledge about your customer’s behavior, which can be used in making marketing strategy and use CRM
• Business earns loyalty by engaging customers, so use high visibility placements.
• Asses your present and potential customers value.
For building a good marketing strategy, an organization needs to focus on the customer. Read more at: http://www.entrepreneur.com/article/245360



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