SigmaWay Blog

Firms often spend a huge amount of money on display marketing. But as a consumer, do you remember at all the last display ad you saw. The answer is NO. Display Marketing can be very effective if targeted. It is important to know which item should be placed on which site and what part of the site. Most vendors don't go into details of the strategy, thus shelling out more money out of those interested in display marketing. Algorithmic attributions can be used to determine how the impressions will impact the ROI. Learn more about it in the article written by Sandy Martin (Sr. Business Consultant) at : http://blogs.adobe.com/digitalmarketing/analytics/how-to-get-more-from-display-marketing-with-analytics/

Recently, email marketers are using the coupons. It was found in a research that 71% of the population say coupons sent in emails very useful.  Email coupons can work very well as a promotional tool and can be effective when they are personalized by product preferences. Jordie van Rijn (author) in his blog writes how we can improve the usage of coupons to improve business. Read more at: http://blog.getresponse.com/making-your-email-coupons-work-harder.html

Mobile phones have done a paradigm shift in marketing products and services. It has created an entirely new marketing channel which cannot be ignored. You, as a business owner, marketing manager or alike, have definitely noticed it.

Fixing budget for marketing your products or services is really a daunting job. With mobile marketing, this job has become more difficult. The growth of mobile usage will not make a halt and as technology will continue to make an upward slope, sophisticated consumers will purchase more through mobile interfaces. So, when mobile is the future, the key to a successful marketing campaign lies here and you must unlock it to make use of its full potential. For this, you will have to rethink over the budget you have allocated for your marketing campaign and you have to lay much importance to the mobile space and justify why you are doing so.

Having said that, are you confused about setting your budget? Here are some statistics on mobile marketing from which you can take cues: http://thenextweb.com/socialmedia/2014/05/04/10-mobile-marketing-statistics-help-justify-budget/ .