In today’s competitive world, most of the organizations have a social media marketing as the part of their marketing strategy. But most of the time they won’t get success. Here are some common mistakes are discussed:
· Choosing an incorrect platform.
· Doing too much or too little.
· Ignoring content marketing.
· Inappropriate content or self-promotion.
· No personal branding.
· Canned responses to negative comments.
· Not aligning with the target audience in terms of tone and messaging.
Here are some tips for choosing a right platform:
· Facebook can be used for leveraging the community efforts and building trust.
· Twitter can be used for broadcasting your messages and connect with thought leaders and people.
· LinkedIn can be used for targeting a professional audience.
· Google+ can be used for SEO efforts.
To know more about these mistakes and solution, read an article “7 deadly sins of startup social media marketing” by Radha Giri, http://yourstory.com/2015/05/social-media-marketing-deadly-sins/