Nowadays, companies do not send mass emails to a huge list. Instead, the companies are now thinking about engaging email recipients with content they want and look forward to getting. This article explores the five best practices about email marketing. Read more at:
Creating the right email for your subscribers is very important because subscribers expect to get something valuable in return from you. Besides, you need to have a solid strategy in place, for sending the emails as a part of your email marketing. This article by Kevin George (Marketing Head at EmailMonks), takes us through the list of 6 questions which are backed by data and insights. These questions will help you create more effective and relevant emails and a better overall experience for the marketing intelligence. Read more at:
This year 2018, email marketing is coming up in a bigger way and can truly connect with the audience. Now, you can improve customer response rates, brand responsiveness and revenue by using several advanced email marketing techniques that help you to connect with consumers on a more personal level. You must know the customers thoroughly, otherwise, you cannot connect with them on a personal level. Businesses nowadays connect with their audience through some advanced tracking methods. Businesses should target audience segmentation and use targeted mail. Read more at: https://www.business2community.com/brandviews/campaign-monitor/4-tactics-master-email-marketing-year-02014643
Email marketing has been on the rise lately. There are few email marketing myths that are absolutely untrue. There is no single good day to send marketing emails. Unsubscribers are not a bad news. It gives a chance to the company to further tailor the message as per the target market. Email marketing does not take much time and is not an expensive proposition. The biggest myth that no one actually reads the mails is simply a incorrect. Research has shown that a majority of people do read the emails. Read more at: https://www.entrepreneur.com/article/305948
Email is the one of the most popular form of direct customer contact today. But, companies still have trouble getting their emails read. The response rate for business emails is in the low single digits despite all the effort and money companies put into email campaigns. Luckily, there are things that companies can do to make their emails more attractive to their customers and get higher responses. Some of these things are amazingly simple and supported by extensive research. Every email must include a call to action. This is an explicit statement which asks the reader to take the next step in the sales process. Read more at: http://it.toolbox.com/blogs/insidecrm/three-secrets-to-successful-emails-78484
Email marketing is the best way to turn one-time shoppers into loyal, long-term customers and that’s the reason why 80% of brands rely on it to drive customer retention, and another 56% of them say email marketing is the most effective way to reach retention goals. It is proved that email marketing is perfect for driving retention and the following reasons support that. They are: 1. Welcome emails, Cart Recovery emails, Loyalty emails and post purchase emails. Read more at: http://www.business2community.com/email-marketing/drive-customer-retention-email-marketing-01779908#mkYEibx0bsjCD70R.97
It’s every marketer’s dream to be able to lay their head to rest at night with the knowledge that when they wake up, your bank balance will be just that little bit bigger. The passive income dream is common enough among marketers and entrepreneurs. But it’s always been an elusive goal. The dream of making money while you sleep often remains exactly that, a dream.
It’s difficult, but not entirely impossible. There’s countless examples of solo entrepreneurs, small businesses and huge corporations that have automated much of their income with much of this proliferation due to continuing advancements in technology.
Sure, we all know that email is also one of the most versatile methods for automating your income. Email is still the great lever for success. You can embrace it and live your passive income dreams, or ignore it and continue to work hard for little to no reward.
Read more about different automation campaigns here: https://blog.crazyegg.com/2016/04/08/drive-revenue-while-sleeping/
Nowadays, email marketing is driven by data and analytics and is still relevant. But, for email marketing to be successful, we need email marketing data, which will be used to calculate KPIs, create dashboards, reports for monitoring, and which in turn generate explanatory and predictive models that will help to optimize email marketing. This article explores the different types of email marketing solutions from the perspective of the data. Read more at: https://blog.blendo.co/email-marketing-data/
To grow a business online is not an easy task. In such an environment, it becomes very crucial to write an effective, influential mail that can attract customers. In order to target customers with email marketing, you must be at first stage selective about people whom you chose to mail. Moreover, one should start with his or her personal experience with such mail, to leave an influential impact on a customer's mind. Being specific and not creating unnecessary work load for your recipients can also be a good approach to get your email marketing a hit. Lastly, adding a link or two about the credibility of your company is always a good idea, as it can help your customer take better decisions. To know more read article by David Mercer (a tech entrepreneur, author, and founder of SME Pals, a free online resource to help entrepreneurs and small business owners thrive online) at: http://www.marketingprofs.com/articles/2016/30157/how-to-craft-outreach-emails-that-convert
Email is the oldest form of communication and email marketing is the 2nd most effective ecommerce marketing channel. According to a research it is found that email marketing has the potential to produce really great results, with an average ROI of $44.25 for every $1 spent and companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. To know more about retail marketing emails,
Every company tries to find new and creative ways of marketing. Every company tries to stand out from the crowd. Josh MacDonald (a valued contributor to Business 2 Community), writes in his article about the reasons why direct mail is better than email marketing. Read more at - http://www.business2community.com/marketing/4-reasons-direct-mail-better-email-marketing-01387896#4WMCPgGxvcugkt3W.97
According to a research, it was found that email marketing and social media marketing are the two mediums which is most likely to see an increase in investment in 2015. Most businesses don’t integrate these two mediums. It was also found that by integrating email and social strategies together, organizations can improve their brand’s reach while adding leads to the sales pipeline. Read more at: http://www.socialmediatoday.com/marketing/irfan-ahmad/2015-09-10/why-email-marketing-and-social-media-marketing-work-better-together
Marketers must focus on demand generation to increase revenue. This will in turn lead to more sales. Demand generation can re position your product or service. Shannon Prager (a valued contributor to Business 2 Community) writes in her article about some points that will help in demand generation. They are: Content Marketing, Email Marketing, Retargeting, Marketing Automation and Personalizing Message. To know more, follow: http://www.business2community.com/strategy/5-components-of-a-successful-demand-generation-strategy-01318399
E-mails are an indispensible part of our lives. With the growth of mobile internet reach, people now have instant reach to their emails. For marketers to reach these people instantly, the easiest means is via emails. So, planning an email marketing campaign has become as much important as planning any social media campaign.
Pierre DeBois,Founder and Chief Digital Marketing Strategist, Zimana, in his article at cmswire.com has given 5 key strategies to plan a successful email marketing campaign launch. They are:
To understand them in detail, please visit the following link:
http://www.cmswire.com/cms/digital-marketing/how-to-plan-an-email-marketing-launch-029036.php
E-Mail marketing has been into existence since long. On the other hand, social media marketing is doing wonders these days. What will happen if we combine these two mass marketing mediums?
The answer to this question is given in the following article by Thomas Miller at socialmediaweek.com. In this article, the author tells us the reasons why this integration is important and also suggests 8 ways to do so. Some of them are:
To know more, visit the following link:
http://socialmediaweek.org/blog/2015/04/8-skillful-ways-integrate-email-marketing-social-media/
According to Brian Sutter (Director of Marketing, Wasp Barcode), small business owner need to think strategically for long term survival. They should know how to use employee's time and skills effectively. Business should use CRM software for accessing customer data and analyze performance and business metrics for spotting pattern and trends. Small business owner need business intelligence tools for quick decision making, analyzing business opportunities and threats and improve management of the business. According to a recent report, 56% of small businesses plan to invest less than 3% of revenue on marketing. But, small organizations should use email marketing for maintaining long term relationship with customers. Read more at: http://www.entrepreneur.com/article/245386
Marketers use thousands of tools and techniques to deliver their messages. It is forecasted that $2.3 billion will be spent on email marketing this year. Interesting content is one of the top 3 reasons why people follow brands on social media and 90% of consumers find custom content useful, 78% say organizations providing custom content are interested in building good relationships with them. Liga Bizune (blogger and public relations manager at Mailigen), writes in her article link about some email trends that will define email marketing in the years to come. Read more at: http://www.marketingprofs.com/articles/2015/27328/top-six-email-marketing-trends-you-need-to-keep-pace-with
Email marketing is one of the elements of today’s marketing mix. Consumer brands are accepting email marketing as a means of engaging with customers and re-targeting them. Email marketing has become an important part of the online purchasing experience. In a recent research it was found that the travel & leisure industry is recognizing the value of email marketing and regular, useful and personalized email communications has a positive impact on the recipient. So, companies who have a strong online customer experience and mobile optimization will encourage a customer to make a purchase. Read more at: : http://digitalmarketingmagazine.co.uk/articles/marketing-automation-for-the-digital-nation/1388
With the growth of business, one has to cater to a larger audience and that is the time to consider a new email service provider (ESP). Often CMOs and CTOs who want to upgrade ESPs meet with disappointment, because migration to a new platform can be tricky and it can have a positive or negative impact on a company's reputation and, therefore, in customer communications. Email is a channel that companies rely on for generating revenue, and mistakes can have a negative impact. Anthony Marnell (VP, North America of Mailjet), writes in his article about the mistakes that companies can avoid and save time and can expect a positive outcome. Read more at: http://www.marketingprofs.com/articles/2014/26101/five-deadly-email-platform-migration-mistakes-to-avoid