CRM or Customer Relationship Management industry is growing day by day which expected evaluation of $36.5 billion by 2017. More and more companies are using CRMs to harvest their data and increase their profits. Despite the growth, still some people make mistakes which cost them a fortune. So here are three blunders to avoid –

·         Ignoring Social Media Integration

·         Forgetting Mobile

·         Annoying Customers with Too Much Marketing Material

Read the complete article here: http://it.toolbox.com/blogs/insidecrm/3-crm-blunders-you-need-to-avoid-73160

Some volunteers of a nonprofit volunteer outfit are going door to door in Odisha. They are collecting data about schools, health facilities, Panchayat, roads, etc. These data points are being analyzed by a not-for-profit development organization which will use this data and will draft a development plan for Member of Parliament. The idea is to filter the data into meaningful information which will help in reducing the gap between real needs and actions. Some big consultancies are also working together with politicians for the same purpose. Data analytics tools are used to determine demographic profiles and socioeconomic aims. Read the full article here: http://articles.economictimes.indiatimes.com/2016-02-02/news/70283182_1_data-analytics-tools-prime-minister-narendra-modi

The IT enterprise field is slowly going to a saturation point. But, this sector is still facing competition. To know more on the growth areas in IT sector, go through the article by Dion Hinchcliffe, an expert in IT and business strategy.

http://www.zdnet.com/the-enterprise-products-with-disruptive-potential-for-2014-7000027859/

A recent research by Fast Company revealed that 93% of marketers use social media to promote their business.  It is the number one daily activity among Americans. Social media sites, email providers and the Google are eating up the largest chunk of the time spent over the internet. Social media is reaching beyond our traditional perception; it’s getting bigger and bigger with time. From a marketer’s Point of view, if you are not marketing on it, you are likely missing a large chunk of your target consumers. As a product of the Mark Zuckerberg generation, it is easy to understand why people are so obsessed with social media. For marketers, the potential to grow their business via these networks is endless. The following base strategies will help you take control of your social channels and give them a much needed facelift.

·         Create a game plan & stick to it.

·         Treat each channel as an individual entity.

·         Go above & beyond in Customer Service.

·         Embrace any kind of mishaps.

·         Track & talk.

·         Stay active on Google+.

To read more, see Margot da Cunha’s blog by visiting the following link address:

http://www.wordstream.com/blog/ws/2014/01/09/social-media-marketing-strategies

Today, technology is an integral part of any business looking for sustainable growth. Banking sector is no different. Handling branches is an important day-to-day operation and hence, banks need to deploy adequate resources for the same. From simplifying payments with person-to-person transfers to eliminating the need for passwords with voice recognition software, technology is revolutionizing how account holders manage their money. The result is that bank branches are looking less crowded.

To read more, visit:

http://www.nasdaq.com/article/4-ways-tech-will-change-your-bank-branch-cm329072

Banks are the backbone of every economy. With the help of data analytics, banks are defining the modern age of customer retention & services through out the world. However, the Indian BFSI sector is yet to implement data analytics in their day-to-day operations. Mohan Jayaraman, Experian Credit Information Company of India, explains how Indian banks can improve their customer lifecycle by using data analytics. To read about his views visit:

http://www.informationweek.in/informationweek/perspective/287791/indian-banks-improve-customer-lifecycle-analytics