Everyone these days are aware that the cloud has something to do with the internet and that it where the information is stored and when there is a need for the information, all they should do is recover it from the cloud. But the question is how perfect is it?  And if one person can retrieve the information stored on the cloud, can others gain access to it? So, securing data before storing it is important. Read more at: http://it.toolbox.com/blogs/tech-advances-business/top-ways-to-keep-your-data-secure-on-the-cloud-78952

Cloud marketing is influencing many industries including marketing. The banner ad and pop up you see online is stored in the cloud. But, marketing cloud also needs to upgrade itself in a few areas. They are – Security, Customer Satisfaction, New Technology, and many more. Read more at - http://it.toolbox.com/blogs/tech-advances-business/5-aspects-of-the-marketing-cloud-that-need-foolproofing-71413

The cloud technology is evolving and is also benefiting enterprise computing. The key is to improve the cloud-based enterprise resource planning (ERP) solution and ensure that you allow solution to grow with the cloud. Maintenance & service costs for cloud-based solutions have fallen in recent years, so, more businesses are being drawn to the many benefits the cloud offers. Read more at: http://it.toolbox.com/blogs/inside-erp/3-business-benefits-of-cloud-erps-predictive-analytics-71009

Nowadays, cloud technology has infiltrated into the businesses of all kinds. Marketing is one main sector that has benefited abundantly from cloud technology, as it has tremendous capacity to amplify the efficiency of marketing processes. Shraddha Tewari (Editor at AceCloudHosting.com), writes about how cloud-based services have revolutionized the marketing world. Read more at - http://www.business2community.com/cloud-computing/6-things-competitors-know-cloud-based-marketing-applications-01382632#wzCTRyALvpvQlzRr.97

Most organizations are opting for cloud technology. It is improving operational efficiencies and is helping in cost savings. Cloud systems can also reduce travel expenses for employees. As a result, companies are bringing new solutions which will benefit the travel and expense management. Implementing these solutions can help organizations in savings. There are some considerations that every organization must know before purchasing any sort of expense management solution. Read more at:  http://it.toolbox.com/blogs/inside-erp/top-6-considerations-for-online-expense-management-introduction-70092

Nowadays, cloud technology is helping immensely in any business. But, there are many cloud computing applications which are emerging. One such application is wind power. Cloud tools are being used to store and model wind data which is measured by turbines. Jared Jaureguy (Consultant), writes in his article about some other unique applications of cloud computing in the business world. Read more at: http://it.toolbox.com/blogs/byod-cloud/8-unique-applications-of-cloud-computing-70066

It is often difficult for CIOs to determine the most appropriate strategy. Hardware vendors who are at the core of the cloud debate safeguard their own interests by hindering the transformation of their customers. This delay by the vendors has generated significant strategic problem for CIOs. However, organizations have started to realize that the actual problem is not with the cloud but the various non-programmatic inefficient devices that employ on it. Various companies have emanated that increases scalability, reduce cost and also improve performance. It is necessary for CIOs to look at the comprehensive strategy while handling these strategic issues. Strategies and tactics are coiled together therefore the tactics used must be in line with the strategies knowledgeable to the companies.

Read more at: https://channels.theinnovationenterprise.com/articles/it-s-time-for-cios-to-separate-strategies-tactics

Mobile computing has changed the consumers as well as enterprise landscapes. Due to this, businesses are being forced to develop mobile-based strategies, Business Process Management (BPM) software being one of them. BPM software allows companies to gain faster and better insights into the operations taken by it. It offers a bouquet of possibilities, the major ones being business model analysis, mobile features, social interactions and cloud technology.  This software is also useful for company workers having a mobile workforce. The software can be used to operate all aspects of the business. The adoption of this platform allows companies to achieve increased efficiency, productivity and future integration of business entities to the system. In order to fully utilize the benefits of this platform, it is suggested to focus on processes that are essentially important to the business. Read more at: https://channels.theinnovationenterprise.com/articles/7922-why-companies-are-adopting-mobile-bpm

Nowadays, most contact center uses cloud technology and a report by Frost & Sullivan forecasted that this number will increase to 90% by 2016. The reason for shifting to cloud solutions are that they are cost-effective, easier to scale alongside a growing business, and can be deployed in days or weeks, provides flexibility and enable them to be more responsive to customers. Read more at: http://www.callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/957/Default.aspx

The most important thing for a company is dealing with customers and their experiences. Companies need to be more customer centric and must have a modern approach towards creating a global customer experience across all channels. There are three things which marketers can do to ensure modernization: utilize cloud technology, leverage customer data effectively and make language and culture a priority. Cloud technology enables organizations to optimize multi-channel customer experiences from any device, understand brand health and product perception in real-time and is easy to implement and also improves ROI. Organizations can predict buying  pattern by understanding and analyzing customer data. To know more, follow Paige O'Neill (Chief Marketing Officer at SDL)’s article link at: http://digitalmarketingmagazine.co.uk/customer-experience/three-steps-for-modernising-enterprise-customer-experience/1696

According to a study by the NPD group, mobile gamers are playing for longer periods of time than they were two years ago and the study also found that the average time spent playing in a day has increased 57 percent to over two hours per day in 2014 against one hour and 20 minutes in 2012. Cloud technology will change the aspects of the video entertainment sector. Read more at: http://www.socialmediatoday.com/content/why-mobile-cloud-will-become-great-disruptor-0

Software-as-a-Service (SaaS) is in much demand nowadays. These SaaS platforms are subscription-based model and allow businesses to access their big data, analytics and other applications online from anywhere in the world, and are hosted in the cloud. But, enterprise-level SaaS platforms can cost thousands of dollars per month and is expensive. So, customer success manager (CSM) is gaining popularity nowadays. CSMs help manage the whole SaaS subscription process for businesses from marketing, to the initial sale of the subscription, to renewal. Read more at: http://www.socialmediatoday.com/content/rise-customer-success-management-saas-world-infographic

According to a recent study it was found that the most-visited websites in the US have on an average of  75 technologies in their marketing clouds, delivering anything to a user and only 13% of their IT people say they are "very effective" at managing those technologies. Read more at: http://www.marketingprofs.com/articles/2015/26934/three-threats-lurking-in-your-marketing-cloud-and-how-to-bust-them

Technology is always changing rapidly. Contact centers are technology driven and therefore in the contact center industry, monitoring of new trends and implementing the changes becomes important. Mobility, social media, video and cloud technology are some of the communication services trends that will be dominating in 2015. Read more at: http://www.callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/926/Default.aspx

According to the Online Domain Maturity Report, it was highlighted that the online domain is one of the most important technological assets. Nowadays, all businesses are shifting to cloud technology as it improves business by providing accurate data and is easily accessible. Further by using cloud services, growing complexities of marketing can be more easily managed and supervised under one umbrella, i.e. in a centralized management service. Lisa Joy Rosner (CMO at Neustar), in her article writes about the benefits of cloud-based management services that marketing professionals should consider. Read more at: http://digitalmarketingmagazine.co.uk/articles/nine-benefits-of-using-cloud-based-services-in-digital-marketing/1375

According to a recent survey by Dimension Data, it was found that for younger Generation Y consumers, electronic messaging, social media and smartphone applications are preferred over traditional voice calls when interacting with a company. Technology is providing a way of overcoming limitations of the past. Cloud technology will be the game changer in customer service. In another survey by Dimension Data, it was found that 77.6% said cloud technology had helped cut costs to serve customers, another 65% already using cloud-based technology solutions agreed that it had provided access to new and enhanced functionality. For 64.8% of the respondents, the technology had improved flexibility. Read more at: http://www.rcrwireless.com/20141201/opinion/reality-check/reality-check-taking-customer-service-cloud-tag10

A global provider of SaaS based mobile life sciences customer relationship management solutions brings in new enhancement to its product StayinFront Touch RX(R) which can run both on iPad and Windows 8 tablet devices. This is very helpful since it provides better access to critical information and data resources which makes the work simpler and maximizes the impact while working with reps in field. It also enables access of sales territories, analytics and reports, track call activities streamline Time off Territory requests and execute field coaching reports. Viewing and tracking information and progress has become easier. They have more access to detailed information with better targeting and enhanced calendar which improves reps’ ability to more effectively manage and sell in their territories and eliminates the need to toggle between systems to see all scheduled appointments.

Stayin Front is a provider of full suite of mobile, cloud based field force effectiveness and CRM for consumer goods and life science organizations. Vast number of countries use it to make their work easier and to improve their business. Read more at: http://www.marketwatch.com/story/newest-release-of-stayinfront-crm-for-life-sciences-delivers-a-single-mobile-device-system-for-reps-and-managers-2014-07-14 

In the modern era a device which is not connected to the cloud just cannot complete the scenario. Today’s consumers seek a more optimized experience across their phone, tablet and PC and the combined power of Microsoft devices and services provides the best experience they can have today across all these.

To gather more insight read the article by James Bourne, Technology journalist, follow http://www.cloudcomputing-news.net/news/2014/may/08/cloud-computing-india-are-we-verge-explosion/  

An article by Nick Razey, Co-founder and CEO of Next Generation Data, talks about the value in the IT chain that will migrate to the cloud providers leaving data centers to earn meagre commodity margins. A good data center service also needs well trained staff and embedded policies and procedures.  These parameters directly affect both the quality of the product and its price. For customers, the cost of transition from one data center to another is so high that they will not move their IT overnight if a new, better and cheaper option comes along. Instead they will wait for a natural break such as a technology refresh (and/or the end of a contract) before moving. As a result there are already hundreds (maybe thousands) of cloud service providers and more are emerging every day. Ironically it may be that cloud services are the next commodity and cloud providers will see their margins competed away while data centers remain relatively unaffected by the new IT world.

To know more visit http://www.cloudcomputing-news.net/news/2014/may/07/could-we-have-data-centres-commodity/ 

An article by Aimee Chanthadavong, tech journalist with ZDNet, talks about how businesses have focused aggressively on virtualization and automating private clouds so that information can be shared. She also mentioned about the transition from the mainframe which happened over a decade and thus moving to the third platform of IT is going to take a while because there's so much invested in the existing infrastructure. Businesses redefine their infrastructures and look at ways to free up their existing budget to fund new projects, such as creating new apps; it's also an opportunity for IT to be innovative again.

To know more visit http://www.zdnet.com/mobile-future-will-force-business-into-the-cloud-emc-7000029095/