Merging entertainment with data is a well-known concept. The marketers and content-creators have always focused on strategies that will resonate with the audiences and keep them engaged. Over the past few years, there has been an evolution of AI in the marketing strategies of content creators, brands, networks, etc. AI uses the deep learning algorithms that can digest, asses and contextualize unstructured data quickly to derive actionable insights. AI can analyze millions of pieces of content at a time, with the help of deep learning which is undoubtedly beneficial for the content creators and marketers. Deep learning helps in predicting whether a campaign will be successful even before it starts. Thus marketers are increasingly turning to deep learning algorithms to make better sense of the contents. Read more at: https://www.thedrum.com/industryinsights/2019/04/03/the-evolution-ai-entertainment-marketing

Apart from breaking the internet and keeping people entertained, memes play an important role in social media marketing. Correct memes make businesses socially relevant. However before using memes one must become familiar with it and know the proper use. Misusing a meme can have an exact opposite impact on the business. Identifying the target audience is another important factor. It is futile to use those memes that customers cannot relate to.  Memes should be used sparingly- they should help enhance the content of the company on social media.Creating original memes instead of sharing the popular ones can help promote the brand more effectively. Hence memes can be a great idea for social media marketing if used in the right way. Making audiences laugh and keeping them satisfied can help build customers’ trust on the brand and hence the company.Read more at: https://www.business2community.com/social-media/how-to-use-memes-in-your-social-media-marketing-02208299

The difference between steam video and live casting s that live casting is uninterrupted steaming directly into the web. Livecasting offers a much better job at communicating. It allows the views to feel the experience as if they were alongside the participants. Also it lets the audience draw their own conclusions. Video take livecasting altogether to a different level. Livecasting creates an opportunity which adds that missing human element, traditional advertising is thus pushed away. Live video allows brands to communicate emotions in a way that is less likely to be misconstrued. The relationship between AI and livecasting is evolving and is focused around user-generating content. Livecasting creates a platform for brands to connect, build, trust and convey emotion. Read more at: https://blogs.adobe.com/digitalmarketing/social-media/hey-brands-busy-lifecasting-arent/

Brands are an important part of any business and brand perception is equally important in today’s business world. Companies always want to ensure a positive brand perception among their target consumers, but they don’t control brand perception—consumers do.  According to a research, it was found that 45% of brand perception can be attributed to what a company says and how it says it. Companies must monitor brand perception with the help of some tools. Read more about  the importance and tools of brand perception at: http://www.business2community.com/branding/brand-perception-matters-companies-can-measure-01734675#zovVqLQb4MdUrqrl.97

 Personalized relationship is important to any business. On the other hand, if personalization is poor, then customers become dissatisfied with the brand.  Chris Averill (CEO of we are experience) writes in his article link about what can brands do to utilize the power of positive personalization: http://digitalmarketingmagazine.co.uk/customer-experience/the-power-of-positive-personalisation/1537

A study found out that major brands are shifting significant marketing resources to proximity marketing. Proximity marketing allows UK brand managers and retailers to understand not only consumer behavior, but they also reveal how position-in-store or products can affect sales. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-news/79-per-cent-of-major-uk-brands-are-planning-to-invest-in-proximity-marketing-within-the-next-six-months/1547

Social media for brands is to have two-way conversations with their customers. But, using social media as a means to broadcast or push messages is not attracting customers nowadays. Sofie De Beule (Community Manager, Engagor) writes in her article link about what type of data is valuable to create meaningful conversations and how brands can truly make sense of it: http://www.socialmediatoday.com/content/3-key-steps-make-sense-social-customer-data

51% of brands believe real-time social media engagement is their biggest challenge on social media. According to a research it was found that 72% of customers expect brands to reply within an hour. So, it is Imperative to know how brands can meet their customers' expectations? Sofie De Beule (Community Manager, Engagor), writes in her article link about some tips to meet customers' expectations on social media:  http://www.socialmediatoday.com/content/3-tips-meet-your-customers-expectations-social-media

Visual marketing enables an organization to show products without telling people about them and it also helps brands to share their business and personal stories. Visual marketing can help organization to inspire, connect and engage with their audience quickly and better than a simple text message. Read more at: http://www.socialmediatoday.com/content/power-visual-content-marketing-and-brand-storytelling-nutshell-0

Customers are choosing when and how to interact, turning customer relationship management (CRM) and data analysis as the most important thing. So, retailers now need to know about how to engage customers.  Customers have short attention spans and to overcome this, retailers have to offer a more personalized experience. CRM has been used to build a profile of a customer and thus can identify their likes and dislikes, past purchases and interests which in turn will help them to interact with customers in a better way. Personalizing the online experience and product offering is the key to make customers feel valued and listened to by the brand, thereby ensuring that they are likely to revisit in future. Read more about this in the following article link: http://digitalmarketingmagazine.co.uk/customer-experience/how-can-retailers-get-more-personal-with-their-customers/1411

Nowadays, selfies are very popular. But, the question is how selfies are relevant in promoting a business? Selfies has unlocked opportunities for brands to promote themselves online. They are highly effective at driving likes, shares, and comments. Brands can make use of this trend to increase awareness of their products and services. Noelle Federico (Business manager and CFO of Dreamstime LLC) writes in her article link about some tips to make the most out of selfies: http://www.marketingprofs.com/articles/2015/26755/selfies-for-smbs-marketing-strategies-not-just-for-teens-and-celebrities

Cause marketing is a fresh approach in marketing. It has become important because it increases trust and loyalty from customers, which in turn is helping in more sales. According to a 2013 corporate social responsibility study done by Cone Communications and Echo Global, it was found that 91% of global consumers are likely to switch brands to one associated with a good cause given comparable price and quality. To know more, follow Jim Belosic (CEO, ShortStack.com)’s article link: http://www.socialmediatoday.com/content/3-ways-cause-marketing-can-help-your-brand

A feedback survey lays the foundation for decisions and changes within a business. It is an easy-to-use tool for gathering representative and relevant data that helps to take decisions, streamline workflows, improve management processes, and make business changes. Customer satisfaction surveys allow you to get to know what your customers want from your company. It also helps to see how your brand is perceived by audiences. Sabina Stoiciu (writer for 123ContactForm), writes in her article how to use feedback to maximize business effectiveness. To know more, follow: http://www.marketingprofs.com/articles/2014/24928/three-ways-to-use-feedback-surveys-to-maximize-business-effectiveness

Brands and retailers have the ability to connect directly with their customers and create a more personal shopping experience. Companies can leverage geo-targeting tools to know from where your customer is and user-generated content. Companies can also create a social center with aggregated content from multiple social channels to capture audiences online. Amir Zonozi (Contributor) writes in his article about some tips on holiday social-media marketing. Read more at: http://www.entrepreneur.com/article/240217

Loyalty programs are important nowadays as there is stiff competition among companies to win customers. According to a research by Gartner, it was found that 50 per cent of customers cited loyalty programs as the key differentiator between brands. It also shows that these schemes play a key part in the decision process, and therefore right type of engagement is vital in building long-term relationships with customers. Brands also need to consider consistency of message with consumers now using a number of different ways to communicate with providers. In this article by Adam Goran (Divisional Director for Customer Engagement at Grass Roots Group), writes about some key rules of engagement that brands should follow to revive their customer loyalty programs. To know more, follow:  http://digitalmarketingmagazine.co.uk/customer-experience/how-not-to-lose-friends-and-alienate-people-key-rules-of-customer-engagement/1206

Social amplification is a very useful tool for marketing strategy. But what is social amplification? Social amplification helps brands to amplify the reach of organic content and grow a community of loyal customers. It also helps brands reach the right audience through social networks. Jennifer Landry (freelance writer) in her article writes about paid social amplification. Read more at: http://www.marketingprofs.com/chirp/2014/26513/how-to-use-paid-social-amplification-for-your-brand-infographic

Focus groups and social media monitoring tools make it easy for organizations to collect data and consumer responses. There are a few drawbacks connected to brands that marketers need to keep in mind when measuring the success of campaigns. They are- sentiment, dilution and differentiation. To know more, follow the article by Ben Hookway (CEO of Relative Insight) at: http://digitalmarketingmagazine.co.uk/articles/three-critical-things-to-keep-in-mind-with-brand-language

According to a recent survey conducted by Insights West and iamota found that people are using their smartphones than before. They also found that people were taking pictures (96%), accessing social media (77%), reading online news (74%), and checking or comparing prices of products while in store (57%). It was also found that 73% people use their smartphones to research products or services and 42% do it weekly. So, now it has become essential for brands to connect with their clients via mobile technologies. To know more, follow: : http://www.smallbusinessbc.ca/growing-a-business/mobile-marketing-you-can%E2%80%99t-afford-not

According to some people branding is equivalent to ranking but actually you can position yourself at different times in different markets as different things. Branding is a hard-core recognition factor. We are a generation and a nation wanting to be special. We want to be richer, more beautiful, better dressed, and more effortlessly gorgeous than any other generation that we know. Contrary to how many people think branding is not just a logo and brings with itself benefits of it. Branding your business ensures that consumers will know what you're about and so you are remembered. Secondly, people build close bonds with brand identities. Consumers want quality products that they can trust and you gain customer loyalty easily. While Internet branding offers huge opportunities for business, in order for it to be effective, one needs to attract and engage its customers and that is not easy on the Internet. Your Internet branding strategy should make your online brand noticeable and apparent. Think of the message you want to convey and the image you want to be formed and that is your brand. Read more at: http://www.socialmediatoday.com/content/understanding-branding-importance-marketing-your-business

The performance metrics for ads shown against brand and generic queries can differ majorly, many advertisers choose to analyze these two categories separately. Many advertisers with paid search campaigns advertise on queries mentioning their brand (e.g., “Motorola smartphone” for Motorola) and also on generic searches (e.g., “smartphone reviews”). A new feature is introduced, that automatically identifies brand-aware paid search clicks tracked in Google Analytics,to make analysis of brand and generic performance easier. It involves a combination of signals (including the click through-rate, text string, domain name and others) to identify query terms showing awareness of the brand. Back in 2012, George Michie from the Rimm-Kaufmann Group, a leading online marketing agency, called analyzing brand and generic paid search together “the cardinal sin of paid search”. To know more go to:http://analytics.blogspot.com/2014/06/segmenting-brand-and-generic-paid.html