Apart from breaking the internet and keeping people entertained, memes play an important role in social media marketing. Correct memes make businesses socially relevant. However before using memes one must become familiar with it and know the proper use. Misusing a meme can have an exact opposite impact on the business. Identifying the target audience is another important factor. It is futile to use those memes that customers cannot relate to.  Memes should be used sparingly- they should help enhance the content of the company on social media.Creating original memes instead of sharing the popular ones can help promote the brand more effectively. Hence memes can be a great idea for social media marketing if used in the right way. Making audiences laugh and keeping them satisfied can help build customers’ trust on the brand and hence the company.Read more at: https://www.business2community.com/social-media/how-to-use-memes-in-your-social-media-marketing-02208299

These days drip marketing is an important tactic for modern marketing campaigns and aims to apply a slow-but-steady approach to winning customers through a carefully custom-made series of messages. Though drip marketing is usually applied to email campaigns, it is also applicable to direct mail and phone campaigns as well. It uses timed messages to build interest and willingness to purchase in the recipients of the messages. Read more at: http://it.toolbox.com/blogs/insidecrm/drip-marketing-for-crm-78920

According to authors, AI is radically changing  the face of banking.  From daily  customer dealings ,learning from them and interacting  with them to becoming the face of their brand , AI/Robots simplifies complex tasks, by, informing  customers about their account balances, prevailing interest rates on mortgages, securities, making  transfers and payments based on voice recognition authentication, interacting in different languages thereby making transactions smooth and flexible and resolving customer grievances online. AI covers the following three techies :   1) Language processing, enabling  communication between computers and  humans, 2)Enables computers in locating similarities and comparing disparities between new and existing datasets , to sketch out patterns, via Machine Learning  and  3)Advanced software system  that provide personalized advice.   Read more at https://aitrends.com/financial-services/how-artificial-intelligence-will-revolutionize-banking/

In order to have an extensive customer base, inclusive of people from all over the world you need to check how efficiently you manage one of the most difficult tasks of targeting the right group of new consumers. When you know you are the lucky one to take birth in digital era, then be luckier and use it to sell information and subscription to the world. Sometimes staying quiet might help so please do not engage in any sort of politics over social media, which relates to the sentiments of your customers. This goes without saying, appear in all major social platforms and avoid the smaller ones. Boosting about the quality you provide accompanied by strong testimonials might help you to draw attention of the new customers. Read more at: https://www.entrepreneur.com/article/279226

The key to sustain and attract customer is to present the worth of your product. The grace to attain and greet your customer is the primary step to impress the customer. One should be inquisitive i.e. the customer needs should be identified and customer should be given the maximum priority and importance for the moment. The knowledge about the organization and its working should be precisely known so that one can properly answer to the doubts of the customers. A proper teamwork is needed to collaborate and consolidate the working process so that the organization stays more organized and presentable to the customers whatsoever. There is a need to present the structure and information of the company in a decent and nice way so that customers get the right impression. After the whole process, the selling process should be closed and the customer should be thoroughly valued by the organization.  All you need to do after the whole process is to follow up with the customers to analyze and coordinate with the customers on a continuous basis. Read more at:http://www.business2community.com/customer-experience/7-ways-to-wow-your-customers-01279642

Initially social media was used for socializing but with the progress of time it has undergone an impactful makeover. It is not only about advertising to a huge section of consumers but it is also the fundamental tool to influence customers. Firms will be able to determine basic information about their customers while marketing over social media and as a result the probability of obtaining clear data rises. This enables quick and easy access to data. The data collected from social media platforms are more or less accurate. However companies should take advantage of the various social media networking sites for trading their products and thereby improving both data and content.

To know more about this study, please follow the link: http://www.business2community.com/social-selling/social-media-purchasing-feature-changing-marketing-01283019

The upgradation and integration of the existing technologies have helped the market in gaining up momentum and keeping up the harmony of the social world. With the advanced equipment and technological know how they can boost up the working of the tertiary sector. The world class leaders aims at satisfying the customers so as to mobilize the proper working of the sectors. The implementation of new techniques is to meet the demands of the information technology, software management companies. The step into the next generation lies with the advancement of the technology, increased productivity and to gratify the demand of the customers.

Read more at: 

http://www.cmswire.com/customer-experience/news-you-can-use-wayin-klout-mailjet-more/#EIM

Marketers are concerned about the social media programs that they undertake. It often gives the impression that they are plunging into social media but however they don't really get the desired results. The five steps which ensure that B2B social media program come apart in place are as follows:

•  To be familiar with the buyer's behavior by investing in a social listening platform will help to keep updated with the existing media activities.
• Creation of people's content would enable to build trust with prospects.
• Creating and sharing the brand content actively on various social media channels to grab buyer's attention.
• Capture prospects, customers and influencers to focus on establishment of relationships and not sales.
• Tracking and calculating social media progress in order to know that the company is in which stage with the social media.

Read more at: http://www.cmswire.com/digital-marketing/b2b-social-media-5-practices-for-doing-it-right/

To be successful in any business, you need to understand your competition. We have to think why customers choose one product over another. We have to consider all types of competition to ensure success in business. Competition can be either Direct (competing by selling the same products) or Indirect (competing for the same market). To know about completion, follow Jessica Oman (author)’s article link: http://www.smallbusinessbc.ca/starting-a-business/understanding-your-competition 

Customer satisfaction is important in any organization but the main criteria is to achieve and maintain it. Customer satisfaction can be achieved when any organization gives importance to service. But, the key question is how to retain quality service? To know more about quality service, please follow John Tschohl (Founder and President, Service Quality Institute, Minneapolis)’s article link: http://www.callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/828/Default.aspx

According to some people branding is equivalent to ranking but actually you can position yourself at different times in different markets as different things. Branding is a hard-core recognition factor. We are a generation and a nation wanting to be special. We want to be richer, more beautiful, better dressed, and more effortlessly gorgeous than any other generation that we know. Contrary to how many people think branding is not just a logo and brings with itself benefits of it. Branding your business ensures that consumers will know what you're about and so you are remembered. Secondly, people build close bonds with brand identities. Consumers want quality products that they can trust and you gain customer loyalty easily. While Internet branding offers huge opportunities for business, in order for it to be effective, one needs to attract and engage its customers and that is not easy on the Internet. Your Internet branding strategy should make your online brand noticeable and apparent. Think of the message you want to convey and the image you want to be formed and that is your brand. Read more at: http://www.socialmediatoday.com/content/understanding-branding-importance-marketing-your-business

Unless one puts in the effort of being beside their customers they can never receive helpful word of mouth. In times of crisis if employees want to protect the company's reputation, they should instil a customer service culture, then empower staffs for making decisions, and perform properly in case of a problem. In times of crisis a briefing should be done to the frontline staffs about the crisis, which is a part of the crisis communication plan. This approach helps protecting one's reputation. Words of support from the directly affected people provides opportunity to enhance one's reputation further. There is no formula for gaining goodwill and loads of satisfied tweets and Facebook posts from customers. Frontline staffs as brand ambassadors and crisis communicators and hard work only pleases customers and satisfies them. Read more at:http://managementhelp.org/blogs/crisis-management/2010/12/13/crisis-management-customer-service/ 

Associations are always searching for approaches to help their clients. Better administration, modified items, and value certifications are simply a few ways that associations attempt to guarantee client dependability. For administration and information suppliers, be that as it may, it is not generally simple to give included esteem past the administration or information gave. The guarantee of more information and better perceive help guarantee client fulfilment by giving them the tools they have to addition included experiences. Non-profit, educational, and government organizations are illustrations of commercial ventures that have posted demographics or other explanatory information online for open utilization. This means associations create provisions that are inserted inside their answers that could be given as an administration to clients. This right to gain entrance to investigation assists furnish clients with more extensive experiences into their records, clients, patterns, reporting needs, and so on. Generally, associations incorporate these additional reporting or dismemberment capacities as an additional to the organizations or information successfully gave. To read more visit: http://midsizeinsider.com/en-us/article/using-embedded-analytics-enhanced-customer-experie#.U5_Dw_mSxvM 

There are three modes of services available for customers, namely e-mail, live chat, and phone. Each of them has their own positives and negatives. E-mails are cheapest,\ and extremely useful for connecting globally. If solutions are not required immediately this can be the best platform with clear and written solutions, which are transferable. Customers do not have to deal with foreign accents or “on hold” waiting. Customers feel their importance and in this way a number of customers can be handled simultaneously. On the other side phone calls are better for people who want immediate support and are less technological forward. They get the solutions immediately and feel that their business is being appreciated. A helpful voice can calm and assure customers. Internet connection is not required. The type of medium selected depends on the type of client one faces. Usually sue to the fact that there can be multiple types of customers providing different forms of consumer support mediums is usually the best solution. Read more at:http://ezinearticles.com/?Email,-Phone-Or-Live-Chat-Support---How-to-Best-Serve-Your-Customers&id=3518663

It will take several years for banks to implement the necessary changes to become customer-centric. They need to assess their operations, identify what needs to change, and then implement the changes and the systems to support them. After the 2008 crisis, customers have eschewed “too big to fail” institutions in favor of local banks. Customers realize they have multiple banking options, often selecting different institutions for different services. A customer with a credit card from a multinational may keep savings and checking accounts locally. Attracted by competitive interest rates, the same customer may apply for a loan or mortgage with a regional bank – or even an online institution.To increase their share of wallet with customers, banks must address three fundamental areas: organization, processes and technology. However, once they crack the code on how to deliver a better experience to customers, they will position themselves to seize phenomenal opportunities to engage with customers. Ultimately, that translates to higher revenues. To know more on why banks should embrace a customer-centric model go to:

http://www.banktech.com/business-intelligence/banks-must-embrace-a-customer-centric-mo/240166955 .

Customer satisfaction is an important necessity for any organization to retain customers. Few basic rules of customer service includes firstly, integrity, the service provider should be honest and commit to the mistakes and also communicate ideas to correct such follies and such mistakes in future. Secondly, there is response time. It is essential that the customer service provider is able to explain the mistakes of the company through one to one communication or through e-mails in case of large customer circle in an effective way. Thirdly, there is realistic expectation. It is necessary that the consumers are satisfied with company's promises and delivery to retain customers in the long run. Thus, under promise and over deliver is the best policy. Fourthly we have respect. For customer satisfaction it is very important to respect and appreciate them and uphold their point of view. Hence these basic rules should be followed by any business house. Read more at :http://managementhelp.org/blogs/customer-service/2010/04/12/customer-service-basics/  

Recently, Tibco made an announcement to acquire Jaspersoft for some $185 million and D&B announced that it has acquired small analytics startup Indicee. This shows that companies in order to be more focused and remain valuable to customers, it is very important to provide more value through insights from big data. Please go through the link for more details: http://www.forbes.com/sites/benkepes/2014/04/30/suddenly-everyone-wants-to-be-in-cloud-analytics/