Merging entertainment with data is a well-known concept. The marketers and content-creators have always focused on strategies that will resonate with the audiences and keep them engaged. Over the past few years, there has been an evolution of AI in the marketing strategies of content creators, brands, networks, etc. AI uses the deep learning algorithms that can digest, asses and contextualize unstructured data quickly to derive actionable insights. AI can analyze millions of pieces of content at a time, with the help of deep learning which is undoubtedly beneficial for the content creators and marketers. Deep learning helps in predicting whether a campaign will be successful even before it starts. Thus marketers are increasingly turning to deep learning algorithms to make better sense of the contents. Read more at: https://www.thedrum.com/industryinsights/2019/04/03/the-evolution-ai-entertainment-marketing

Bad data generally refers to the faulty or flawed data. All the marketing strategies and tactics become futile if the business falls prey to bad data. Studies have found that bad data are expensive and can cost upto $3.1 trillion per year. One of the important contributors of bad data is the reliance on traditional lead generation tactics by the companies. Third party intent data is a savior to the bad data problem. It helps companies overcome the inaccuracies that might have existed in their Customer Relationship Management (CRM) for years. Companies must ensure that the data provider is a trusted one. To overcome bad data problem, the intent data must be accurate, actionable and targeted. Read more at: https://www.business2community.com/marketing/solving-the-bad-data-problem-in-marketing-02210818

For new Business, it's a challenge to get customers. So, one should incorporate new ideas for marketing. The Internet has widened the option to more affordable and easier option of marketing strategies. Social media like Facebook and Instagram can be used to make the brand viral. Meeting new customers at events or starting a blog may help. Facebook ads can be used to reach out to the customers. Building email funnels, renting a festival booth and attracting customers by giving freebies, volunteering under the brand name, giving samples to product critics can be useful. It can become an effective way to refine or reinvent the product. Offering workshops, posting a video review of the product, running viral contests, building a product page website, sending out press releases are some useful ways to attract customers. Read more at: https://www.entrepreneur.com/article/294265

Data driven marketing strategies are focused on closing sales, customer retention and building loyalty. The key marketing strategies should be focused around the customer and CRM helps in the tracking customer’s movement through the sales cycle based on specific marketing campaigns and CRM systems also can give marketing exceptional access to this type of individual transaction-level data, which  allow marketers to create high-tech campaigns. This article explores the ways in which marketers are using CRM to strengthen their marketing strategy. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-to-use-crm-to-strengthen-your-marketing-strategy-74702

The information which is shared in social media can be used by marketing professionals and companies by using CRM and predictive analytics software to improve their customer relationships and target new prospects. Predictive CRM algorithms can identify how customers interact on social media channels and websites. These help marketers to choose which marketing strategies might work with certain customers and which won't. It also helps in mining raw data from various online sources. In short, Predictive analytics in relation to CRM is all about monitoring the behaviors, actions and feedback of customers. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-and-predictive-analytics-how-it-can-grow-your-business-74433

Instagram is the online social hub for marketing strategies now and using some tools to enhance our content can go a long way in promoting a product better and attracting new customers. VSCO, Enlight, Font Candy, Boomerang, Layout, Crowdfire, Iconosquare, Later, Repost, Have2Have.They are some simple but must-have tools on Instagram to ensure the content and promotion of our business is top-class. Read more at: http://www.business2community.com/instagram/10-terrific-instagram-tools-business-01588891#sG6ef97W2LxZGPvg.97

The way of taking a decision to buy a product has been changed. Now customers prefer and trust visual content that comes from real people over other forms of advertisements. It's an easy job for the company to 'like,' 'comment,' and share the photos customers post about their brand on social media. Juliet Carnoy (marketing manager at Pixlee) writes in her article about three user-generated content pitfalls they need to stay away from. These are: 1. don't forget to permit content, 2. don't feature only a subset of your customers, and 3. don't close off conversations. There are numerous benefits for incorporating user-generated content. Any brand can easily achieve great results by avoiding above mentioned mistakes. Read more at:http://www.socialmediatoday.com/marketing/3-user-generated-content-marketing-mistakes-avoid

In this competitive world, most of the organizations are struggling to attract customers. They are advertising on TV, newspaper, billboards. But, they are not getting success.  Here are some successful marketing strategies used to target the right customer at the right place and at the right time are:

·         Content marketing is one of the most powerful marketing strategies. This includes articles on website, e-newsletters, videos and articles on other website.

·         Make advertisement look visually good by adding pictures. According to a recent survey by Hubspot A/B, images used in tweets increase clicks by 36%, increase retweets by 41%, increase in leads by 55%, and increase visit by 31%.

·         Use responsive design, website technology for detecting the customer’s device and providing reformatted website according to the screen size.

·         For transparency, use social media marketing.

·         And at last, try to relate with target customers.

To know please follow this link:  http://www.business2community.com/online-marketing/competitors-arent-01222954

According to Lauren Jung (Co-Founder of Theshelf.com), customers believe influencers over Facebook, twitter post for getting information about new trends, innovations and advice for buying products. Influencers are individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. In consumer spending, members of a peer group or reference group act as influencers.

Here are some tips to make influencer marketing effective are:

•         For making influence marketing successful align with influencer who have the power to influence the buyer’s decision or inbound interest.
•         Tailor your strategy based on the influencer.
•         Try to maintain a relationship.
•         Encourage content creation from brand evangelists.

 Read more at: http://www.entrepreneur.com/article/245757

According to Kevan Lee (Content Crafter, Buffer), testing phase in a social media marketing is an important phase, which include "What to test" and "how to test." Some questions you should ask yourself while testing are:

• Which one thing you will be testing?
• What metric will be my best measurement of success?
• Do I have enough data to assume this result will be true and repeatable for everyone?

In this article, the author writes about some tips for improving social media marketing test. They are: testing one variable at a time, look at the right data, compare consistently and check for statistical significance. 

To know more about the test used for various social media marketing sites, read on: http://www.entrepreneur.com/article/245478