Building relationships with your consumers is important in expanding your organic reach as well as customer loyalty. Improving your social media engagement also aids in building robust relationships with your users. Social networks also give you the chance to interact directly with customers and fans, and thereby give consumers the opportunity to interact directly with your brand. Read more at: https://www.business2community.com/social-media/10-ways-to-increase-social-media-engagement-02402230

Without effective social media strategy, a company may suffer from low social media engagement, low email conversation rates, and little to no ROI. A business must create a good working team for this. Beth Romelus (contributor to Business 2 Community), writes in his article about some content strategy that can be easily practiced. Read more at: http://www.business2community.com/content-marketing/5-steps-to-building-an-awesome-content-strategy-01322070

In a recent study it was found that 38% of marketers plan to shift spend from traditional advertising to digital advertising in 2015, 42% are planning to do advertising with more B2C marketers, and 34% are planning to move spend to digital than B2B marketers. It was further found that marketers plan to allocate more budget on social media advertising, social media marketing, social media engagement, location-based mobile tracking, and mobile applications. Read more at: http://www.marketingprofs.com/charts/2015/26900/2015-digital-marketing-budgets-top-priorities-metrics-and-challenges