Customer segmentation is important for any organization as it helps customer-centric marketing that in turn generates a huge return on investment. CRM streamlines this process so that you reach the customers who are most receptive. So, this article explores why combining customer segmentation with CRM software benefits your organization. They are: Analyze patterns and trends, determine the lifetime value of customers, increase sales, and increase engagement. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-to-use-crm-and-customer-segmentation-to-benefit-your-brand-73452