According to eMarketer, programmatic video ad sales in EU-5 reached €226m in 2014 and is expected to rise 63.5% this year to reach €369m by the end of 2015.  Tod Sacerdoti (CEO and founder of BrightRoll) writes in his article link about some important signs that indicate why 2015 is set to be an important year for video advertising: http://digitalmarketingmagazine.co.uk/digital-marketing-advertising/three-major-signs-that-2015-will-be-a-breakthrough-year-for-video-advertising/1434